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Droga5 Enlists James Cordon to Debut This Digital Creative Campaign for Chase

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The first of the 3-part series, directed by David Gelb, is entitled 'Reserve What's Next'

Droga5 Enlists James Cordon to Debut This Digital Creative Campaign for Chase

On the heels of the successful introduction of the Chase Sapphire Reserve credit card, Chase has teamed up with Broadway, television and film star, James Corden, to support the launch of the new Sapphire Reserve card.

Debuting today, Corden stars in “Reserve What’s Next,” a new three-part documentary-style film series that will explore cutting-edge experiences that are shaping the future of travel. Directed by David Gelb, the creator and director of Chef’s Table on Netflix, James will meet with visionaries who are changing the face of dining, transportation and accommodation. The first episode features Chef Mads Refslund, the Michelin-starred chef previously of Noma and Acme.

The second video (to launch later this year) features the team at Local Motors, a company literally driving the transportation industry forward with its unique approach to building on-demand, fully customised cars and autonomous vehicles. Along the way, James befriends a cognitive, self-driving shuttle and gets to design his very own 3D-printed car to drive around. 

The third video will centre on an individual paving the way in the accommodation space.

The Reserve Whats Next film series strengthens the alignment of Chase Sapphire Reserve with its affluent consumer’s lifestyles and passion points, as well as the connected world within which they live.

To this point, the series debuted today and runs through the end of the year on “Meridian,” Vox Creative’s new travel site for which Chase Sapphire is the first exclusive partner. The videos will also run on Chase.com and YouTube, in addition to 15- and 30-second versions running through the end of the year on Condé Nast digital sites, as well as on Time Inc. sites like those for Food & Wine and Travel & Leisure magazines.

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Client

Advertiser: Chase Sapphire

Brand Manager: Susan Canavari

Chief Marketing Officer: Kristin Lemkau

Managing Director: Lisa Walker

Post Production / VFX

Animation: Frankie Principe

Colourist: Fergus McCall

Concept Artist: Christopher Mennuto

Creative Director: Michael Schaeffer

Flame: Llia Mokhtarizadeh

Post Production Company: The Mill

Producer: Andrew Hamill

Production Coordinator: Heather Martini

Offline

Edit Assistant: Matt Miner

Edit Company: Non Fiction

Editor: Brad Grossman, Isaac Hagy

Producer: Arash Ayrom

Creative Agency

Account Supervisor: Marissa Guerra, Caroline Engram

Art Director: Melisa Chamorro

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Chief Strategy Officer: Jonny Bauer

Comms Strategy Director: Dean Challis

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Creative Partner: Duncan Marshall

Executive Group Director: Agnes Fischer

Group Account Directors: Rachel Kornafel

Group Strategy Director: Dan Ng

Head Strategist: Colm Murphy

Media Strategy: Yael Glosser

Senior Copywriter: Stacey Smith

Strategy Director: Tom Haslow

Head of Production: Bryan Litman, Jesse Brihn

Production Company

Director: David Gelb

Executive Producer: Michael Degan, Loretta Jeneski

Head of Production: Patrick Degan

Producer: Franny Freiberger

Production Company: Non Fiction

Music

Music Agency: Extreme Music, Score a Score

Sound Design: Sonic Union

Genres: Comedy, People

Droga5 New York, Tue, 25 Oct 2016 14:50:02 GMT