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Droga5 Crushes it in New Campaign for Dixie

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The campaign sees the launch of 'The Crushtomizer' website

Droga5 Crushes it in New Campaign for Dixie

With its leak-resistant lid and super sturdy design, Dixie To Go cups are built for the millions of coffee drinking Americans who crush their mornings - from dad’s who serve up michelin star PB&J’s for their kids, to mom’s who captain minivans full of toddler-sized scream machines. But more often than not, these feats of awesomeness go unnoticed.

So Dixie set out to change that by launching The Crushtomizer - a website specifically designed to let these morning dominators flaunt how they crush it by designing their very own, very epic coffee stopper. 

A benchmark achievement in coffee stopper augmentation technology, The Crushtomizer allows people to choose from a suite of designs, colours, and word combos so they can finally drink coffee and humble brag at the same time. Upon completion, their stopper design is sent to a small-batch, high-volume 3D printing facility where it’s created in real-time and then shipped to them free of charge.

Open on weekdays, stock is limited to a few hundred stoppers per day, after which The Crushtomizer “closes shop” before reopening the following day with fresh stock at 10:30am EST. 

You can check out an accompanying video for the new campaign below:

view more - Creative
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Advertiser: Dixie / Georgia Pacific

Associate Brand Manager: Renato Aguiar

Brand Manager: Chad Halbrook

Director: Teresa Bossong

Senior Director: Shari Neumann

Social: Brooke Lujano

Production Company

Production Company: Droga5 Digital Studio

Technical Manager: Cody Landstrom


Edit Company: Droga5 Broadcast Studio

Creative Agency

Account Supervisor: Ashton Atlas

Business Affairs: Whitney Vose

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Comms Strategy Director: Delphine McKinley

Creative Agency: Droga5

Creative Chairman: David Droga

Data Strategist: Brad Mumbrue

Designer: Albie Eloy

Executive Creative Director: Neil Heymann

Executive Digital Design Director: Rob Trostle

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Julia Albu

Head of Art Production: Cliff Lewis

Head of Broadcast: Jesse Brihn, Bryan Litman

Head of Interactive Production: Niklas Lindstrom

Head of Print Production: Rob Lugo

Interactive Producer: Andrew Puzzuoli

Junior Art Director: Andrew Chin

Junior Copywriter: Patrick Newman

Print Producer: Alyssa Dolman

Senior Broadcast Producer: Bill Berg

Senior Communications Strategist: Kevin Wilkerson

Senior Copywriter: Jono Paull

Senior Designer: Nate Moore

Strategist: Dakota Green

Strategy Director: Katy Alonzo

UX Designer: Annie Ha

Associate Creative Director: Dustin Tomes

Design director: Michael Kleinman

Art Director: Daniel Perlin

Genres: People

Categories: Soft Drinks, Hot Beverages

Droga5 New York, Wed, 18 Jan 2017 17:10:17 GMT