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Droga5 Crushes it in New Campaign for Dixie

Creative 693 Add to collection

The campaign sees the launch of 'The Crushtomizer' website

Droga5 Crushes it in New Campaign for Dixie

With its leak-resistant lid and super sturdy design, Dixie To Go cups are built for the millions of coffee drinking Americans who crush their mornings - from dad’s who serve up michelin star PB&J’s for their kids, to mom’s who captain minivans full of toddler-sized scream machines. But more often than not, these feats of awesomeness go unnoticed.

So Dixie set out to change that by launching The Crushtomizer - a website specifically designed to let these morning dominators flaunt how they crush it by designing their very own, very epic coffee stopper. 

A benchmark achievement in coffee stopper augmentation technology, The Crushtomizer allows people to choose from a suite of designs, colours, and word combos so they can finally drink coffee and humble brag at the same time. Upon completion, their stopper design is sent to a small-batch, high-volume 3D printing facility where it’s created in real-time and then shipped to them free of charge.

Open on weekdays, stock is limited to a few hundred stoppers per day, after which The Crushtomizer “closes shop” before reopening the following day with fresh stock at 10:30am EST. 

You can check out an accompanying video for the new campaign below:

view more - Creative
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Client

Advertiser: Dixie / Georgia Pacific

Associate Brand Manager: Renato Aguiar

Brand Manager: Chad Halbrook

Director: Teresa Bossong

Senior Director: Shari Neumann

Social: Brooke Lujano

Production Company

Production Company: Droga5 Digital Studio

Technical Manager: Cody Landstrom

Offline

Edit Company: Droga5 Broadcast Studio

Creative Agency

Account Supervisor: Ashton Atlas

Business Affairs: Whitney Vose

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Comms Strategy Director: Delphine McKinley

Creative Agency: Droga5

Creative Chairman: David Droga

Data Strategist: Brad Mumbrue

Designer: Albie Eloy

Executive Creative Director: Neil Heymann

Executive Digital Design Director: Rob Trostle

Global Chief Strategy Officer: Jonny Bauer

Group Account Directors: Julia Albu

Head of Art Production: Cliff Lewis

Head of Broadcast: Jesse Brihn, Bryan Litman

Head of Interactive Production: Niklas Lindstrom

Head of Print Production: Rob Lugo

Interactive Producer: Andrew Puzzuoli

Junior Art Director: Andrew Chin

Junior Copywriter: Patrick Newman

Print Producer: Alyssa Dolman

Senior Broadcast Producer: Bill Berg

Senior Communications Strategist: Kevin Wilkerson

Senior Copywriter: Jono Paull

Senior Designer: Nate Moore

Strategist: Dakota Green

Strategy Director: Katy Alonzo

UX Designer: Annie Ha

Associate Creative Director: Dustin Tomes

Design director: Michael Kleinman

Art Director: Daniel Perlin

Genres: People

Categories: Soft Drinks, Hot Beverages

Droga5 New York, Wed, 18 Jan 2017 17:10:17 GMT