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Droga5 Crashes Its Own Ads in Self-referential Chase Campaign

Creative 862 Add to collection

Ellie Kemper fronts new 'Everything Unlimited' campaign directed by Hank Perlman

Droga5 Crashes Its Own Ads in Self-referential Chase Campaign

On April 18, Chase launched its latest advertising campaign to create awareness of their new Freedom Unlimited card’s simple benefit: cardholders earn 1.5% unlimited cash back on everything they buy. Every purchase, every time, everywhere. The campaign, entitled “Everything Unlimited,” developed in partnership with creative agency Droga5 and media agency Zenith, revolves around one hero spot and several partner brand spots starring Ellie Kemper. The spots take on the challenge of getting a message about buying out into a world already saturated with sales pitches. 

From commercials to billboards to digital ads and Instagram product placements, people are constantly being sold to, even when they don’t know it. Droga5 wanted to have fun with this premise by fitting the Chase Freedom Unlimited brand and message into the world of selling.  


The ads literally reference what's being sold all around them in a cheeky, self-aware way.  All the assets whether TV, digital or social reminding the audience that if they want to buy whatever is for sale, they can do so with the Chase Freedom Unlimited card and get 1.5% cash back on everything and anything.

Duncan Marshall, Creative Partner at Droga5, said: "The brief for Freedom Unlimited from Chase was one of those rare creative dreams - a terrific product with a simple promise - 1.5% cash back on everything you buy. With the insight that, as consumers, we are bombarded daily by thousands of selling messages on every conceivable media, we simply decided to immerse our message within and around them. With the help of the delightful Ellie Kemper, as well as several enthusiastic brand partners, we played with the world of the sell to promote our own."  


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Music

Music Production: Dutone

Sound Design: Steve Rosen @ Sonic Union

Offline

Edit Company: PS260

Editor: JJ Lask, Ned Borgman

Producer: Laura Patterson

Post Production / VFX

Executive Producer: Chris Kiser

Flame: Mike Smith

Post Production Company: The Mill

Producer: Andrew Hamill

Production Company

Executive Producer: Dan Duffy, Mino Jarjoura, Nancy Hacohen

Managing Director: Kevin Byrne

Producer: Tom O’Malley

Production Company: Hungry Man

Production Manager: Lucy Sheridan

Creative Agency

Account Managers: Kelby Schmidt

Art Director: Inna Kofman

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Chief Strategy Officer: Jonny Bauer

Copywriter: Colin Lord

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Creative Partner: Duncan Marshall

Designer: (Jr) Alex Lumain

Executive Producer: Carlin WilsonWebb, Thomas Longo

Group Integrated Production Manager: Topher Lorette

Group Strategy Director: Colm Murphy

Head of Art: Cliff Lewis

Head of Integrated Production: Niklas Lindstrom

Head of TV / Production: Ben Davies

Producers: (Art) Bianca Escobar

Senior Art Director: Jay Hunt

Senior Copywriter: Pete Gosselin

Strategist: (Sr) Nick Maschmeyer, Ned Sonnenschein

Strategy Director: Tom Haslow

TV Producer: (Associate) Jackie Omanoff

Design director: Devin Croda

Genres: Comedy

Categories: Credit cards, Finance

Droga5 New York, Tue, 19 Apr 2016 11:39:20 GMT