Quilted Northern Bath Tissue, the brand behind the Designed to be Forgotten campaign and forgettable bathroom experiences, made National Toilet Paper Day a memorable holiday this year. On August 26, consumers celebrated by saving up to 30 percent when they purchase Quilted Northern on Amazon.com. 

With no parades, presents or days off from work, National Toilet Paper Day can easily be considered the most forgettable holiday of the year. This is a fact the Quilted Northern brand wanted to own and celebrate by creating a memorable, 24-hour deal through Amazon.  A humorous video – "A Most Forgettable Holiday," and multiple in-market activations across the country also helped celebrate the forgettable nature of National Toilet Paper Day.

"We recognise that few people are aware of National Toilet Paper Day, and we accept that," said Jason Ippen, senior brand director for Quilted Northern. "The least we could do on this unique holiday is have a little fun and offer every American a memorable deal that helps them forget National Toilet Paper Day, and the process of ever having to buy toilet paper again."

As consumers increasingly turn to eCommerce for purchases of household items, the maker of Quilted Northern is also putting an unconventional twist on the online shopping experience for consumers in New York and Seattle by creating mini pop-up stores. The stores are just large enough for a hand, so that your phone becomes the "store," reflecting the growing importance of mobile shopping. Additionally, the pop ups mirror the local architecture and environments of each city in amazing detail, from the multi-story buildings of New York City to the urban mall design in Seattle.