Droga5 Breaks In for Cracker Barrel

This week Cracker Barrel Cheese launches a new integrated marketing campaign featuring a humorous :30-second national TV spot, created by Droga5 New York. 

As a stand-out cheddar cheese in a typically anonymous category, Cracker Barrel is making a name for itself by being "Deliciously Different" - both in how the product is made and in how the brand's witty voice speaks to consumers. 

The new spot, "Late Night," shows just how differently Cracker Barrel Extra Sharp Cheddar does things with a very unexpected twist on what initially feels like a standard commercial for cheese. 

)

The new spot is the centrepiece of a broader marketing program for the brand, including digital, social, in-store and FSI elements. A second TV spot will be launching later this month. 

Credits

Client: Kraft Foods Group / Cracker Barrel

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Director: Scott Bell

Copywriter: Ryan Raab / Matt Mccarron

Art Director: Daniel Kenneally / Conor Hagan

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Senior Producer: Anders Hedberg

Head of Brand Strategy: Ted Florea

Strategy Director: Aaron Wiggan

Group Account Director: Tenny Pearson

Account Manager: Marc Gellman

Client: Kraft Foods Group / Cracker Barrel

VP of Marketing: Gwen Gray

Director, Marketing Communications: Jeanette Cutler 

Brand Manager: Camille Vareille

Senior Associate Brand Manager: David Beck

Production Company: Arts & Sciences

Director: Adam & Dave

DOP: Benn Martensen

Executive Producer: Marc Marrie 

Producer: Jeff Shupe

Editorial: Beast NY

Editor: Jim Ulbrich

Assistant Editor: Tripp McCarty 

Executive Producer: Helena Lee 

Producer: Valerie Iorio

Post Production: Company 3 NY

Executive Producer: Angela Lupo

Producer: Matt Engel

Flame: Thomas McCollough

Telecine: Jaime O'Bradovich

Music

Song: Bloom Box 

Artist: Extreme

Sound: Sound Lounge

Mixer/Designer: Rob Difondi