Droga5 and Actor Stephen Graham Create a Lockdown Film School for Barclaycard
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Summer campaign from Droga5 sees This is England star try to shoot a home movie while guiding viewers through Barclaycard app
2020 has seen filmmakers and actors get to grips with the challenges of shooting creative content in their own homes. It’s a situation that has been talked about in length and in great detail within the advertising industry – and Droga5 London has mined it for comedy gold for their summer Barclaycard campaign.
The online campaign stars the actor Stephen Graham, best known for hefty dramatic roles in Boardwalk Empire, This Is England, Snatch and Tinker Tailor Soldier Spy. This time, he’s indulging his silly side as he attempts to make his own home-made movies.
The campaign takes the form of a a series of short coaching films, aimed at helping customers stay on top of their finances; through downloading the Barclaycard app and by setting up personalised alerts. The idea sees Stephen try (and fail) to shoot his own movie from home. Spoiler: managing your Barclaycard at home through the app is much easier than making a film.
The campaign will run across social media during July and August. The brand film has already clocked up over three million views on YouTube, and a new extended cut has just launched.