Driving is 'Easy bZ' in Toyota Campaign from Saatchi & Saatchi and Intertrend

Toyota is charged and ready to showcase the all-electric 2023 bZ4X with the 'Easy bZ' campaign. The campaign highlights the SUV’s electrification capabilities and features, focused on making electrified driving easier than ever.

“The 'Easy bZ' campaign will show drivers how smooth it is to transition to an all-electric vehicle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The bZ4X all-electric SUV is the total package in terms of innovative design and advanced technology, meticulously engineered to make electrification easier.”

The fully integrated bZ4X campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America. Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach. The campaign showcases a unified style across all creative throughout the agency digital spots.

In the Saatchi & Saatchi spot, titled 'Easy As' and directed by Alan Masferrer, the bZ4X drives through town with signs of easy popping up at every turn. The spot highlights the ease of driving Toyota’s bZ4X, with key features including a sleek touchscreen dashboard and powerful acceleration.

Intertrend created two spots, directed by Daniel Azancot, to demonstrate how the bZ4X provides a seamless driving experience and allows drivers to achieve personal harmony in their lives. To bring this insight to life for the spot “Priyanka Makes It Easy As 1,2,3,” the Asian American agency worked with celebrity chef, Priyanka Naik, to showcase how driving the bZ4X can be as easy as cooking a meal. In the spot 'Jasmine Makes It Easy As 1,2,3', Intertrend worked with content creator, Jasmine Nguyen, to show how to take style to the next level with the first-ever bZ4X.