DrinkWise Appoints The Monkeys as New Creative Agency of Record

DrinkWise is an independent, not-for-profit organisation with the primary goal of bringing about a healthier and safer drinking culture in Australia. DrinkWise implements a range of national awareness and education campaigns, and offers resources about the safe and appropriate use of alcohol to promote generational change in the way Australians consume alcohol.

After working together over the past year on a project and consultancy basis, earlier this year, The Monkeys and DrinkWise released their first piece of creative work together – a film to launch the newly established NRL and DrinkWise partnership. The film showcases an NRL fan who seemingly missed out on watching an exciting NRL game because he had too much to drink the night before. The film is a part of a larger awareness campaign titled “You won’t miss a moment if you DrinkWise.”

By partnering with The Monkeys, part of Accenture Interactive, DrinkWise will benefit from their end-to-end solutions, innovations and best-in-class digital offering. All with the aim to create a healthier mindset around Australia’s drinking culture.

Says Paul McMillan, CEO, The Monkeys: “DrinkWise has been spear-heading positive behavioural change in this country for nearly 15 years, and in that time they’ve created some groundbreaking work that has made a genuine impact.

“We are excited to be able to help them with this important challenge, and collaborate with an organisation that is brave enough to push for provocative work.”

Says Simon Strahan, CEO, DrinkWise: “We have already made some great work with The Monkeys, but this marks the ‘official’ beginning of our relationship with The Monkeys as our lead creative agency.

“The Monkeys agency is at the forefront of innovative creative and strategic business solutions and has a proven track record of producing effective work that creates behavioural change.”

“Our mission is ambitious, and we are excited to have both the creative talent of The Monkeys and the digital force of broader Accenture Interactive now behind us.”