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Drew Barrymore Stars in All-Singing, All-Dancing Crocs: The Musical

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R/GA Austin and R/GA Singapore launch musical extravaganza directed by Hungry Man's Dan Opsal

Drew Barrymore Stars in All-Singing, All-Dancing Crocs: The Musical

This year, the Crocs 'Come As You Are' campaign is celebrating everyone comfortable in their own shoes. To kick off the celebration, Crocs global celebrity Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical, directed by Hungry Man's Dan Opsal.

The campaign, created by R/GA's Austin and Singapore offices, extends throughout 2018, including additional video content featuring YOONA (K-Pop Star) and Henry Lau (international superstar), as well as a robust influencer program, Snapchat filter and UGC program. 


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Client

Brand: Crocs, Inc.

Media Agency

Media Agency: McKinney

Production Company

Production Company: Hungry Man

Director: Dan Opsal

Executive Producer: Jessica Lee, Tony Choi

DOP: Beomsu Choi

Choreographer: Giseok Choi

Other

Creative Agency: R/GA Singapore

Account Director: Dorothy “Dot” Peng / Methavee “Peppermint” Tontaveetong

Line producer: Marianne Whitman, Natasha Angeline

Strategy: Roana Reyes, Scarlett Li (shanghai)

Creatives: Pei Ling Ho, Jia Ying Goh, Pimwadee “Pim” Lai

Creative Agency

Creative Agency: R/GA Austin

Executive Creative Director: Jonathan Woytek

Strategist: Christina Queeney

Senior Copywriter: Dominique Curtis

Senior Art Director: Fernando Suarez

Group Strategy Director: Kate Rush Sheehy

Senior Strategist: Liz Tavera

Head of Content Production: Diego De La Maza

Senior Producer: Laura Walters, Nick Miller

Content Producer: Summer Allgyer

Business Affairs: Stephen Bernstein

Managing Director: Candice Hahn

Group Account Directors: Meg Wubbenhorst

Genres: Music performance, Fashion & Beauty

Categories: Shoes, Clothing and Fashion

lbbonline.com, Wed, 04 Apr 2018 10:28:26 GMT