Drew Barrymore Goes Natural in Campaign for Lawn Care Programme Instead

Today, instead, a new lawn care programme made with natural ingredients, released its newest commercial starring Drew Barrymore where she highlights why instead is the better way to lawn.

With Spring a few days away, we all are looking forward to spending more time outside in our yards. As we enjoy the warmer weather, it’s important to make sure that when we are spending time in our yard, it’s on a healthy lawn that’s been maintained with natural ingredients, allowing families, pets and kids to stay safe – when used as directed.

With this new commercial - directed by Matt Lenski through Arts & Sciences - instead and Drew are making a commitment to prioritize the environment through a new lawn care programme that is delivered right to your door. And with instead, it’s an impactful way for Drew to literally help keep the planet a little bit greener.

“I’m a California girl at heart and have lived much of my life in my backyard, and I’m now doing the same thing with my two girls,” said Drew Barrymore. “What really spoke to me was instead’s commitment to using natural ingredients, things that won’t harm the earth, let alone my family or pets. Also, the packaging and subscription model felt extremely forward thinking to me.”