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Creative in association withGear Seven
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Dream Like an Athlete with Team GB and ParalympicsGB Bedtime Stories

20/07/2021
Advertising Agency
London, UK
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The official sleep partner of Team GB and ParalympicsGB, looks to inspire kids to dream big with new Bedtime Stories series, created in partnership with ambassadors Laura Kenny, Jade Jones, Ali Jawad and Jordanne Whiley

To celebrate the upcoming Olympic and Paralympic Games, bed retailer and Official Sleep Partner of Team GB and ParalympicsGB, Dreams, has announced the launch of a new series of bedtime stories, created in partnership with four of the brand’s Team GB and ParalympicGB ambassadors: Laura Kenny, Jade Jones, Ali Jawad and Jordanne Whiley.

Specially curated to help children up and down the nation dream big during this summer of sport, each story recounts the tale of a different athlete’s path to success and the obstacles they faced along the way. 

From problems with bullies and rebellious teenage years, to learning about persistence, and sharing the joy that comes with finding your passion, these heart-warming tales recount how each of the athletes overcame childhood challenges and worked as hard as they could in their younger years, to ultimately achieve their dreams.

Collaborating with Audio Always, children can tune in and listen to each of the stories before bed, by simply searching ‘Bedtime Stories from Dreams’ on all major audio channels, including Spotify and Apple music. 

Consumers can also get their hands on free limited-edition physical copies of all four books from 12th July and throughout the Games season, when they purchase any bed product from Dreams stores across the UK.

The UK’s number one bed retailer will also be giving away physical copies of the story books on the brand’s Instagram, Twitter and Facebook accounts, until the 5th September 2021.

This latest Dream Team Bedtime Stories series is a welcome addition to Dreams’ existing children’s story collection. The launch marks a continued effort by the brand to shine a light on the power of sleep not just for adults, but for improving the mental wellbeing of children and young adults too.

Work from M&C Saatchi Sport & Entertainment London
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