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Drake Brings His Hotline Bling to T-Mobile's Super Bowl 50 Spot

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Publicis Seattle reworks 'Hotline Bling' hit to please a trio of cell phone reps

Drake Brings His Hotline Bling to T-Mobile's Super Bowl 50 Spot

Created by Agency of Record Publicis Seattle, Drake stars in T-Mobile’s Super Bowl 50 making-of-an-ad-within-an-ad 'Restricted Bling,' and in it, he’s only too happy to rework his 'Hotline Bling' hit to please a trio of cell phone reps from another company.

"When you say, 'Call me on my cell phone,' just add 'device eligible for upgrade after 24 months,'" one of the execs urges.

"Genius!" Drake says with a surprising degree of enthusiasm. Then another suit chimes in with a lyrical addition, suggesting a verse about how "streaming music will incur data charges."

"Fantastic idea," Drake smiles back. "These changes don't ruin the song at all!"

Except they do ruin it, which is the point T-Mobile drives home with the voice-over: "Wireless carriers ruin everything. Switch to T-Mobile, the un-carrier."


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Post Production / VFX

2D Artist: Aaron Neitz + Justin Monnier

Colourist: Dave Hussey @ CO3 LA

Executive Producer: Ashley McKim + Rhubie Jovanov, Robert Owens

Flame: Wensen Ho

Post Production Company: Method

Producer: Liza Kerlin

Senior Producer: Paula S. Jimenez

Production Company

Director: Paul Hunter

Executive Producer: Ali Brown

Founder: (Co) Kerstin Emhoff

Head of Production: Tracy Hauser

Production Company: Prettybird

Line Producer: William Green

Music

Audio Post Production: Eleven

Executive Producer: Suzanne Hollingshead

Licensing : Platinum Rye Entertainment

Music Supervision: Susan Schwartz

Producer: Melissa Elston

Sound Mix: Jeff Payne

Offline

Edit Assistant: Andy Trecki

Edit Company: Arcade Edit LA

Editor: Kyle Brown

Executive Producer: Nicole Visram

Managing Director: Damien Stevens

Producer: (Sr) Sasha Grubar

Creative Agency

Business Affairs: Deb Groth

Chief Creative Officer: Andrew Christou

Creative Agency: Publicis Seattle

Director of Integrated Production: Corey Bartha

Executive Creative Director: Jason Lucas

Group Account Directors: Adam Thomason

Head of TV / Production: Adam Oliver

Producer: Ryan Shanholtzer

Genres: Comedy

Categories: Phones, Consumer Electronics

Publicis Worldwide, Thu, 04 Feb 2016 09:56:26 GMT