Thu, 04 Feb 2016 09:56:26 GMT
Created by Agency of Record Publicis Seattle, Drake stars in T-Mobile’s Super Bowl 50 making-of-an-ad-within-an-ad 'Restricted Bling,' and in it, he’s only too happy to rework his 'Hotline Bling' hit to please a trio of cell phone reps from another company.
"When you say, 'Call me on my cell phone,' just add 'device eligible for upgrade after 24 months,'" one of the execs urges.
"Genius!" Drake says with a surprising degree of enthusiasm. Then another suit chimes in with a lyrical addition, suggesting a verse about how "streaming music will incur data charges."
"Fantastic idea," Drake smiles back. "These changes don't ruin the song at all!"
Except they do ruin it, which is the point T-Mobile drives home with the voice-over: "Wireless carriers ruin everything. Switch to T-Mobile, the un-carrier."
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2D Artist: Aaron Neitz + Justin Monnier
Colourist: Dave Hussey @ CO3 LA
Executive Producer: Ashley McKim + Rhubie Jovanov, Robert Owens
Flame: Wensen Ho
Post Production Company: Method
Producer: Liza Kerlin
Senior Producer: Paula S. Jimenez
Director: Paul Hunter
Executive Producer: Ali Brown
Founder: (Co) Kerstin Emhoff
Head of Production: Tracy Hauser
Production Company: Prettybird
Line Producer: William Green
Audio Post Production: Eleven
Executive Producer: Suzanne Hollingshead
Licensing : Platinum Rye Entertainment
Music Supervision: Susan Schwartz
Producer: Melissa Elston
Sound Mix: Jeff Payne
Edit Assistant: Andy Trecki
Edit Company: Arcade Edit LA
Editor: Kyle Brown
Executive Producer: Nicole Visram
Managing Director: Damien Stevens
Producer: (Sr) Sasha Grubar
Business Affairs: Deb Groth
Chief Creative Officer: Andrew Christou
Creative Agency: Publicis Seattle
Director of Integrated Production: Corey Bartha
Executive Creative Director: Jason Lucas
Group Account Directors: Adam Thomason
Head of TV / Production: Adam Oliver
Producer: Ryan Shanholtzer
Categories: Phones, Consumer ElectronicsPublicis Worldwide, Thu, 04 Feb 2016 09:56:26 GMT