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Group745
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Group745
Creative in association withGear Seven
Group745

DraftKings Gives Dads a ‘Bettor’ Gift Option This Father’s Day

17/06/2022
Advertising Agency
New York, USA
244
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Inspired by Antique Roadshow, VaynerMedia campaign offers dads to exchange not so great gifts for $50 in free bets

This Father’s Day, digital sports, entertainment, and gaming company DraftKings is celebrating the day with a fun play on Antique Roadshow - where dads can exchange their not-so-great Father’s Day gifts valued up to $50 in free bets. 

Developed in partnership with VaynerMedia, this creative encourages Dads to share their worst gift with #BettorGift @DK and have an 'appraiser' decide its value in bets. The baddest of the bad could then be worth thousands of dollars - if the right bet is placed.

Appreciating dads can sometimes get the short end of the stick when it comes to appreciation, this spot showcases the true value of ‘it’s the thought that counts’ - or lack thereof. Eva Nosidam Productions was the production agency.

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