Draftfcb's MAA Best Awards campaign

Draftfcb London has launched ‘The Great Idea Escape’ campaign for the Marketing Agencies Association Best Awards 2012 in partnership with The Guardian.

The awards are designed to recognise achievement in a variety of fields including best campaign, creative and strategic thinking.

‘The Great Idea Escape’ calls for all great ideas that have overcome common barriers such as budget, risk or reputation to come forward and celebrate the best of British advertising this year.

“The Great Idea Escape reflects the challenges agencies face to get great work out. The MAA are at the heart of helping agencies achieve this, and recognising them when they succeed”, said Alistair Ross, Draftfcb’s Head of Ideas, who will also chair the judging panel.

The campaign includes a call for entries direct mail pack, print, online display and an online game that sits alongside the awards.

Draftfcb sponsors the event alongside Wicked Web, USP Content, CP/MS, Feline Soft and The Guardian. All work closely in order to ensure that the collateral maintains creative consistency throughout the awards process.

Draftfcb London “Fuelled by Blue Barracuda” is part of Draftfcb, the first fully integrated, global marketing communications agency to operate against a single P&L. Its network spans 96 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognises the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioural, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM.
Draftfcb employs 180+ multi-disciplined professionals in London skilled in advertising, CRM & eCRM, retail marketing, digital creative production and media planning and buying. Clients include, SC Johnson, NIVEA Beiersdorf, Kraft, Post Office, Boeing, and TD Waterhouse. New clients include Taco Bell, The Coca-Cola Company, Bausch + Lomb, eBay and Roche. The London agency’s leadership team consists of Kate Howe, president; Martin Talks, president digital; Simon Calvert, global chief planning officer and Mark Fiddes, executive creative director. For more information, visit www.draftfcb.co.uk.