Draftfcb in Sydney has launched the first of four TVCs for Valspar’s Wattyl Paint.
The series is aimed at home renovators and DIY’ers with Draftfcb personifying the Wattyl brand with ‘The Familyfier’ – an experienced, warm, kind and naturally humourous DIY specialist with a large family of his own. He knows homes, he knows paint and he knows families.
“Paint isn’t just for colouring walls; it’s the final touch to creating a home. A home where a family laughs, plays, eats, fights and grows. Wattyl understands, celebrates and encourages no-holds-barred family living. That’s why we create durable paints designed to withstand honest everyday life, in all its noisy, unabashed glory,” said Pattie Erps, national sales and marketing director.
The four spots follow ‘The Familyfier’ as he helps Tim and Kate, two naive yet enthusiastic homeowners, prepare – or familyfy – their home for the impending birth of their first child and in-turn the expected destruction of the home they’ve lovingly decorated. The spots will run six nights a week for six weeks and sponsor ‘The Block – All Stars’, one of the Australia’s highest rating DIY shows.
“‘The Familyfier’ illustrates Wattyl’s understanding and expertise in creating quality and durable paints. Who better to benefit from his advice than the young couple preparing their home for the arrival of their first child? The reality show styled spots gives that fly on the wall feel. It brings the audience inside Tim and Kate’s home and helps to create connectivity and relativity,” said Simon Edwards, creative director of Draftfcb Sydney.
This engaging campaign features Wattyl’s iconic brands including Wattyl’s Interior Design, Solagard, Weathergard Decking Oil and the Wattyl Love Your Colour Guarantee.
Creative Director: Simon Edwards
Art Director: Steve Liu
Planner: Simon Murphy
Client Services Director: Kate Heatley
Production Company: Jungle Boys
Director: Abe Forsythe
Producer: Alex Hay