Draftfcb New Zealand has been appointed as the full service advertising agency for Paper Plus Group after a competitive pitch process.
Draftfcb will work with Paper Plus on a fully integrated basis and will partner with them across creative, media planning and buying, loyalty/DM, digital and public relations.
Paper Plus has recently taken the coveted number one spot in the books category and with more than 150 stores across the Paper Plus and Take Note brands, plus an online store at paperplus.co.nz, the company has several exciting opportunities to take advantage of.
Lyle Hastings, Marketing Manager Paper Plus Group, says, “We selected Draftfcb as they offer a fully integrated solution for all of our marketing, advertising and communication requirements. Crucially they also understand our business model, have extensive online marketing experience and have achieved successful business outcomes for similar businesses in the New Zealand market. We’re looking forward to working with them to further grow our business.
“Getting Draftfcb on board as we continue to shape our digital media platform will help ensure we deliver the best possible online solutions to our customers. In addition to this their understanding of retail loyalty and the need to develop strong long-term strategic value in this space will be a real asset.”
Paper Plus will join a portfolio of other household names and iconic New Zealand and global brands at Draftfcb including Mitre 10, Vodafone, Air New Zealand, Noel Leeming Group, PAK’nSAVE, and BMW/MINI.
Kamran Kazalbash, general manager of Retail, Draftfcb says “We’re absolutely thrilled to be working with a forward thinking company like the Paper Plus Group. Draftfcb has a proven track record of success with New Zealand retailers who have an owner/operator business model so we’re looking forward to bringing that expertise to create positive change and further business growth for the Paper Plus Group.”
Draftfcb will formally commence work from 1 April 2013.