DraftFCB NYC & Paris Celebrate Oreo's 100th Birthday

 

 

Draftfcb New York and Paris have just launched a new campaign for Oreo the world’s favourite cookie, to celebrate its 100th birthday. With more than 25 million fans on its global Facebook page alone, and enjoyed in more than 100 countries, today the Oreo brand is the world’s top selling cookie.

 

As part of the global celebration for the 100th birthday, Draftfcb is breaking new advertising that features Oreo playing a role in some of the most memorable moments of the last 100 years. It’s all about engaging or re-engaging that spirit of childhood.

 

Great print executions developed by Draftfcb’s French and U.S teams capture cultural moments in history and are breaking in the U.S.A., U.K. and around the world.

 

As well as breaking in People magazine’s Oscar edition, it is also being featured for two weeks on a digital out-of-home board in New York’s Times Square.

 

The TV commercials are all about moments, making sure we keep the kid alive in all of us, no matter how complicated life gets.  Both spots are directed by award-winning film maker Erroll Morris, featuring kids staging Oreo interventions with adults who need to reconnect with their inner kid.

 

Draftfcb has handled Oreo since 1986.

 

To view the work, click on the link: http://www.youtube.com/watch?v=rJ8JZMtsqtk

 

 

Agency: DraftFCB New York and Paris

Client: Oreo

ECD: Darren Moran

GCD: Jill Applebaum

Concept: Pierre-Marie Faussurier

Concept: Sebastien Zanini

Creative Director: Megan Williams

Creative Director: Megan Sheehan

Creative Director: Bob Neuman

Creative: Pierre-Marie Faussurier

Creative: Sebastien Zanini

Creative: Megan Williams

Creative: Zhanna Chausovskaya

Creative: Dana Ganci

Design: Yego Moravia

Design: Johnny Por Taing

Art Producer: James Kozyra

Exec. Producer: Anthony Nelson

Photographer: Richard Pierce