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Draftfcb NY Creates The Bobsled Song

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Reggae track produced in association with The Jamaican Tourist Board

Draftfcb NY Creates The Bobsled Song

What's a run down an icy bobsled track without a hot reggae track?

Capitalising off the world's adoration of the Jamaican Bobsled Team, Draftfcb New York and the Jamaica Tourist Board created The Bobsled Song, a downloadable song written to sync up perfectly with the lefts, rights and straightaways of the course in Sochi. The song was composed according to the shape and length of the actual race track.

If you press play at the exact moment the Jamaican Bobsled Team starts its run down the actual racetrack in Sochi on Sunday, you'll have your very own authentic soundtrack to one of the most anticipated moments of the Winter Olympics.

You can download the song and watch the music video at Bobsledsong.com


Credits


Agency: Draftfcb New York

Javi Campopiano: Chief Creative Officer

Gary Resch: Executive Creative Director

Noel Potts: Associate Creative Director

Jared Isle: Associate Creative Director

Mike Lubrano: Art Director

Kevin Jordan: Group Creative Director

Joseph Defranco: Executive Producer

Monique Fitzpatrick: Producer

Wendy Glass: Group Management Director

Ashley Hughes: Account Supervisor

 

Motion Graphics(Draftfcb): Matt Hall, Ronnie Caltabiano, Dhimas Muniz, Kenny Yee, Brian Cobunpue, George Harbeson, Seokmin Hong

 

Vendors:

Music Produced by Groove Guild, written by Sidney Mills and Jon Notar

Nice Shoes- Editors: John Mallerman and Nicole Lana

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Genres: Comedy

Categories: Sports and Leisure, Clubs and Bars

lbbonline.com, Mon, 17 Feb 2014 15:33:41 GMT