What's a run down an icy bobsled track without a hot reggae track?
Capitalising off the world's adoration of the Jamaican Bobsled Team, Draftfcb New York and the Jamaica Tourist Board created The Bobsled Song, a downloadable song written to sync up perfectly with the lefts, rights and straightaways of the course in Sochi. The song was composed according to the shape and length of the actual race track.
If you press play at the exact moment the Jamaican Bobsled Team starts its run down the actual racetrack in Sochi on Sunday, you'll have your very own authentic soundtrack to one of the most anticipated moments of the Winter Olympics.
You can download the song and watch the music video at Bobsledsong.com.
Agency: Draftfcb New York
Javi Campopiano: Chief Creative Officer
Gary Resch: Executive Creative Director
Noel Potts: Associate Creative Director
Jared Isle: Associate Creative Director
Mike Lubrano: Art Director
Kevin Jordan: Group Creative Director
Joseph Defranco: Executive Producer
Monique Fitzpatrick: Producer
Wendy Glass: Group Management Director
Ashley Hughes: Account Supervisor
Motion Graphics(Draftfcb): Matt Hall, Ronnie Caltabiano, Dhimas Muniz, Kenny Yee, Brian Cobunpue, George Harbeson, Seokmin Hong
Music Produced by Groove Guild, written by Sidney Mills and Jon Notar
Nice Shoes- Editors: John Mallerman and Nicole Lanaview more - Creative
Categories: Sports and Leisure, Clubs and Barslbbonline.com, Mon, 17 Feb 2014 15:33:41 GMT