Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

DraftFCB Malaysia Drives Away with Nissan

Hires, Wins & Business 495 Add to collection

Wins Grand Livina relaunch

DraftFCB Malaysia Drives Away with Nissan

In a three-way pitch against Leo Burnett and Bates 141, Draftfcb Malaysia has been selected by new client Edaran Tan Chong Motor to relaunch the Nissan Grand Livina.         
 

The team has been tasked with strengthening the positioning of the car as the best-selling multi-purpose vehicle (MPV) in Malaysia and will handle TV, radio, print, digital, out-of-home, activation and below-the-line activities.
 

The Grand Livina is a 7-seater that drives like a sedan but has the capacity of an MPV and is therefore ideal for an extended family. The campaign which will break in coming months will target middle-aged Chinese and Malaysian family men living in city and suburban areas.
 

Draftfcb Kuala Lumpur’s Executive Creative Director Rupert England said, “We are extremely proud to be associated with Edaran Tan Chong Motor, one of the country’s most respected companies, and Nissan – one of the world’s most famous and innovative auto brands. It is our hope that the successful relaunch of the Grand Livina will be the start of an enduring partnership between Nissan and Draftfcb.”                    
 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
FCB APAC, Mon, 29 Jul 2013 06:12:15 GMT