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Hires, Wins & Business in association withLBB
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DraftFCB Malaysia Bolsters Creative Leadership
01/03/2013
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Advertising Agency
Kuala Lumpur, Malaysia
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New ECD Rupert England and Head of AV Keng Sooi join the ranks
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Draftfcb Malaysia has made two senior appointments with the hire of new Executive Creative Director Rupert England and Head of AV Kee Keng Sooi.
 
Keng joins Draftfcb from Saatchi & Saatchi and brings a wealth of knowledge and experience with an impressive career spanning more than 26 years. She has worked with big brands and on successful campaigns such as Tourism Malaysia’s “Malaysia Truly Asia”, for which she picked up multiple award-wins.
 
Previously Regional CD for Lowe and based in Singapore, England has worked for numerous reputable agencies in South East Asia and his home-country of South Africa including TBWA, Y&R, Grey and McCann Worldwide. With more than two decades industry experience, across four continents he has created highly-successful local, regional and global campaigns for brands like Coca-Cola, Virgin Atlantic, Jumeirah International, Sony and Singapore Airlines.
 
“An important focus for Draftfcb in Asia-Pacific this year is improving our creative product and Rupert is the right guy to lead the charge in Malaysia’s competitive market,” said James Mok Regional ECD. “His fresh thinking and acute cultural appreciation coupled with a real connection with the country makes him ideal for the role,” he added.
 
England’s award-wins number at more than 50 with award highlights including two Gold and one Silver Cannes Lion, a United Nations medal for a public service campaign, Spikes Asia Awards and at least one of each major South African Advertising Awards.
 
“The appointments were part of our wider strategic plan to strengthen our creative leadership,”
 
T.Renganathan commented on the hires. “I am confident Rupert’s innate talent is what the agency needs to continue our positive momentum while injecting his own creative energy into the team and the brands of our clients.” “With Keng’s direction, our AV department is in good hands and her aptitude will bring many advantages for our clients,” he added.
 
“I’m very excited to be a part of the Draftfcb team. It goes without saying that we aim to be the number one creative agency in Malaysia. More than that, our goal is to be a player on the global stage,” said England.
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