Carlos III University and advertising agency Draftfcb Spain have developed a new international qualification in areas of communications, advertising and marketing, especially digital marketing to meet current demand.
The relevance of branded content and content marketing in the context of the advertising 2.0 environment, requires specialised training for creative professionals. Therefore, the Masters in Branded Content and Communication Transmedia UC3M - DRAFTFCB offers rigorous training and content marketing for communication across all media, both traditional and non-traditional, to create emotional connection with the audience.
Those who make it onto the program are offered the possibility of practical experience in major national and international advertising agencies, media companies and content marketing leaders.
The course spans one academic year and its directors are Nora Lado, professor of marketing at the University Carlos III of Madrid and Pablo Muñoz, managing director of Draftfcb Spain.