Draftfcb in London has launched a new TV spot for Beiersdorf’s NIVEA FOR MEN Sensitive range.
The spot takes the screams of three men who are in front of their bathroom mirrors, all experiencing discomfort from shaving, and cleverly builds them into a catchy melody. The use of split screen editing adds visual intrigue and brings the chorus to life. The spot ends with a voiceover stating “silence the irritation with NIVEA FOR MEN Sensitive.”
The ad targets men aged between 20 – 40 years and focuses on the post shave balm while the whole range includes face wash, shaving gel, moisturiser, shower gel and deodorant.
Based on a video created for digital use by NETEYE in Germany, Draftfcb carefully tailored it, cutting the screams into a catchy chorus. The result is a humorous film which shows men that they do not need to suffer anymore.
The spot will also be shown in cinemas and supported by digital media.
Project name: NFM Sensitive – Chorus of Pain
Client: Lindsay Key, Brand Manager – NIVEA FOR MEN
Creative agency: Draftfcb
Executive Creative Director: Mark Fiddes
Creative Director: Alistair Ross
Planner: Shula Sinclair
Media agency: Carat
Media planner: Jo Brewer
Media spend: £1million
Production company: NETEYE (German digital agency)
Post-production: Nice Biscuits
Sound design: Yellow Boat