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Draftfcb Launches TUC Campaign


Introducing shoppers to the range of flavours using five caricature footballers

Draftfcb Launches TUC Campaign


Draftfcb has launched the latest campaign for TUC crackers to introduce shoppers to the range of flavours using five caricature footballers.
Developed by Draftfcb in Paris, the footballers each represent a flavour; Bob Bacon, Franky Original, Franck Original, Gunter Cheese, Marius Garlic & Herbs, and have their own distinct look and personality. They appear in a series of TVCs that will be screened in France and Belgium concluding with the call to action ‘Play with TUC on Facebook’.
Viewers are directed to the TUC Facebook page which was created by a fan and attracted 30,000 ‘likes’ before it was taken over and revamped by Draftfcb in London. Since, the number of fans has shot up to 118, 864+. The page introduces consumers to the TUC footballers and presents the chance to win prizes by voting for their favourite and competing in the ‘TUC Dash’ game.
The online game, also developed by London asks players to choose their favourite player and pick up as many TUC crackers on the way to the football stadium without being blocked by photographers, fans and other obstacles.
“The larger-than-life TUC characters are provocative and surreal, and the chance to play games, share scores and win prizes plays perfectly to the social nature of the daily web use of our target audience,” said Alistair Ross, head of creative at Draftfcb in London.
The campaign runs until July 2012 with the Facebook page here to stay.
Click the link to play the online game
Facebook page
Creative Director: Matthew Maxwell
Art Director: Darion Leigh
Social Media Producer: Nadine Clarke
Copywriter: Brian Brady
Media Planner: Bence Bathi
Brand: TUC
Product: TUC Flavours
Advertisers: Chrystel Barranger, Alessandro Ursino, Anne Eltchaninoff, Aurelie Teyssier, Claire Mourot
Account: Petra Mayer, Estelle Zaquane, Laure Poquet, Ella Hageg
Creative Director: Odile Creze
Artistic Director/Copywriter: Sebastien Zanini, Pierre-Marie Faussurier
Producer: Dawn Feer, Bob Dutretre, Wanda, Lisa Chaumont
Director: Spike Jones

Music: Maxim and Maxim Lebidois Pinto Dirty Dozen Records – MX2 


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Categories: Food

FCB US, Wed, 02 May 2012 13:09:04 GMT