Nivea is getting into the spirit of the great British summer with its campaign promoting its entire range.
Tying into the Olympics and Queen’s Jubilee celebrations, Draftfcb London will launch six 10” TV spots and five 10” idents that will run until August 12.
“Nivea are playing a part in bringing people together and feeling good about themselves and their relationships during one of Britain’s most memorable summers yet,” said Alistair Ross, Draftfcb’s head of creative.
The spots capture BBQs, camping, street parties and other activities with a distinctive British feel to them.
A Facebook page will also encourage consumers to enter a competition to win £500 to go towards their own street party.
Project name: Nivea Summer of Closeness
Client: Andrew Rawle, Marketing Manager
Brief: Promote the full Nivea range
Creative agency: Draftfcb
Creative director: Jo Wallace
Copywriters: Jo Wallace, Henry Finnegan & James White, Cate Anderson & Carley Jackson
Director: Jo Wallace
Planner: Shula Sinclair
Media agency: Carat
Media planner: Joseph Brewer
Media spend: £2million
Production company: ASD Lionheart
Exposure: National TV