Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Draftfcb Johannesburg for Oreo

Creative 500 Add to collection

First Oreo spot in South Africa since 2006

Draftfcb Johannesburg for Oreo

Oreo and Draftfcb Johannesburg are responsible for – for the first time since 2006 in South Africa – a new Oreo TV commercial which broke earlier this month (September).

The ad features a child and her dad sharing a special moment in which they connect over an Oreo. It was created by creative director James Cloete, and led by chief creative officer Brett Morris.


The TVC was inspired by an Oreo research study. The world’s number one selling biscuit wanted to find out what effect, if any, modern lifestyles are having on South African families.

The qualitative study conducted by Plunge Research wanted to uncover and understand the current family dynamics and roles in South Africa, as well as generational changes, to provide Oreo with a rich emotional territory to leverage off. 

Combinations of focus groups, professional psychologists, as well as a selection of well-known South African celebrities were interviewed throughout this study in order to get the results.

To view the results visit


Client: Mondelez, Brand Oreo
Marketing Executive: Tamsin Holton, Albertus Lombard
Creative agency: Draftfcb Johannesburg
Managing Partner: Romaine Mackenzie
Account Manager: Lebogang Yende
Chief Creative Officer: Brett Morris
Creative Director: James Cloete
Strategic planner: Zetu Damane
TV production: Tarisai Mahofa
Media planners: Ilsa Grabe, Fenya Popof
Production house: Fresh Eye Production
Director: Jonathan Parkinson
Orchestra Blue, BladeWorks and Produce

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Categories: Food, Confectionery

FCB Joburg, Thu, 26 Sep 2013 16:58:45 GMT