DraftFCB Invests in Strategic Planning

DraftFCB Australia / New Zealand has welcomed Simon Bird to the agency last week, as he fills one of two newly created Planning Director roles, with Olivia Prentice promoted to fill the other.
 

Simon brings a wealth of experience to DraftFCB, gained over a 16-year career, initially in media and most recently as Head of Strategic Planning at Whybin/TBWA Auckland, where he led the communication strategy for the merger of ANZ and National Bank among other things.
 

David Thomason, Head of Planning at DraftFCB says, “Simon has the ideal skills for us. The lines between Planning and Channel Planning are blurring and Simon can move expertly across both. He also has a strong interest, bordering on obsession, with behavioural economics. That’s perfect for us as The Change Agency.”
 

Simon will work across a range of DraftFCB clients.