This Friday 19th October after giving a breakfast talk on the marketing legacy of the Olympics, Sir Keith Mills, the Deputy Chairman of LOCOG, will go head to head with double Olympic medal winning rower Mark Hunter MBE. The rowing machine challenge aims to raise money for sported., a London 2012 legacy charity which creates sporting opportunities for disadvantaged young people.
Sir Keith, established sported. in 2008, to answer one of the main legacy promises of the London 2012 Olympics – ‘To Inspire a Generation’. sported. is now the only nationwide sport for development charity with 2,000 members delivering sport to disadvantaged young people across, England, Scotland, Wales and Northern Ireland.
This week’s event is being run by Draftfcb, the global marketing agency and sported. charity partner, as part of the agency’s Global Day of Giving event. Participants in the rowing challenge will be asked to donate money to sported. every time they get on a machine. Draftfcb employees and clients hope to complete seven full hours of rowing.
Zara Philips, a newly signed sported. ambassador, kicked off the charity’s first big fundraising effort on Saturday night (13 October) raising £5,000 for the charity during a celebrity special on Channel 4’s Million Pound Drop.
A new TV commercial for sported. created by Draftfcb will be previewed at the event and both Sir Keith and Mark Hunter will be available for media interview during Friday’s challenge.
What: Sir Keith Mills and Mark Hunter MBE raise money for sported. in a Draftfcb’s Global Day of Giving rowing machine challenge.
When: Breakfast and networking at 9am, talk 9.30-10.15am, rowing challenge 10.30am-5.30pm.
Where: Draftfcb, 84 Eccleston Square, London, SW1V 1PX.
Who: Sir Keith Mills, founder of sported. and Mark Hunter MBE, Olympic gold and silver medal winning rower.