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Draftfcb Draws On Style for fashioncheque


Kreukvrij and illustrator Esra Røise for Dutch gift card

Draftfcb Draws On Style for fashioncheque

fashioncheque is the most stylish gift card in the Netherlands. It's a fun way to receive and give fashion and it’s suitable for any gift-giving occasion: for birthdays, anniversaries or just as a little something for a good friend. Draftfcb Amsterdam created a TVC to highlight this thoughtful present just in time for the holiday season.

The TVC “Style is a Gift” goes back to the drawing board using fashion illustrations instead of actors to play out a story on screen. We dive into the world of a fun, stylishly-dressed, young woman experiencing occasions when a fashioncheque can be given or received.

The animation was brought to life by using rotoscope techniques so a shoot with models was used as a base. You can see the work that went into the crafting process by watching the making-of film here.


Brand: fashioncheque
Campaign: Style is a Gift
Agency: Draftfcb
Clients: Stephan Tieleman, Jeroen de Wever, Nynke Nijp
Creative Director: Peter Kusters
Creatives: Wouter Kampman, Jochem Rijlaarsdam, Rolf Bais
Client Services Director: Robert Guis
Strategy: Roger Verdurmen
Producer: Gemma Blekemolen
Illustration: Esra Røise
Animation: Kreukvrij
Music: I Can Chase Dragons! / MassiveMusic
Postproduction: Postoffice

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FCB EMEA, Fri, 29 Nov 2013 11:19:31 GMT