Draftfcb Draws On Style for fashioncheque

fashioncheque is the most stylish gift card in the Netherlands. It's a fun way to receive and give fashion and it’s suitable for any gift-giving occasion: for birthdays, anniversaries or just as a little something for a good friend. Draftfcb Amsterdam created a TVC to highlight this thoughtful present just in time for the holiday season.

 
The TVC “Style is a Gift” goes back to the drawing board using fashion illustrations instead of actors to play out a story on screen. We dive into the world of a fun, stylishly-dressed, young woman experiencing occasions when a fashioncheque can be given or received.
 

The animation was brought to life by using rotoscope techniques so a shoot with models was used as a base. You can see the work that went into the crafting process by watching the making-of film here.

 
Credits:
Brand: fashioncheque
Campaign: Style is a Gift
Agency: Draftfcb
Clients: Stephan Tieleman, Jeroen de Wever, Nynke Nijp
Creative Director: Peter Kusters
Creatives: Wouter Kampman, Jochem Rijlaarsdam, Rolf Bais
Client Services Director: Robert Guis
Strategy: Roger Verdurmen
Producer: Gemma Blekemolen
Illustration: Esra Røise
Animation: Kreukvrij
Music: I Can Chase Dragons! / MassiveMusic
Postproduction: Postoffice