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Dr Pepper's 'Larry' Is Back, Just In Time for the College Football Season

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Larry Culpepper makes a triumphant return in latest campaign from Deutsch

Dr Pepper's 'Larry' Is Back,  Just In Time for the College Football Season

Dr Pepper is teaming up with Deutsch to bring the unforgettable Larry Culpepper back in the latest campaign celebrating the brand’s long and distinguished history in college football. 

Last year, Dr Pepper introduced Larry Culpepper through a robust campaign educating fans about the playoff system and he became an instant college football hero and worldwide trending topic.

His popularity drove significant business results and social conversation for Dr Pepper and this year, the campaign is even more expansive with six TV spots, five pieces of unique digital content, digital, print, retail activations and new packaging, which rolls out throughout the season. A few of the spots also feature former players turned journalists, Marcus Allen and Jonathan Saunders.

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Creative Agency

Creative Agency: Deutsch

Executive Creative Director: Brett Craig

Genres: Comedy, Dialogue

Categories: Soft Drinks, Carbonated Drinks

Deutsch LA, Tue, 18 Aug 2015 12:15:57 GMT