Dr Pepper is teaming up with Deutsch to bring the unforgettable Larry Culpepper back in the latest campaign celebrating the brand’s long and distinguished history in college football. 

Last year, Dr Pepper introduced Larry Culpepper through a robust campaign educating fans about the playoff system and he became an instant college football hero and worldwide trending topic.

His popularity drove significant business results and social conversation for Dr Pepper and this year, the campaign is even more expansive with six TV spots, five pieces of unique digital content, digital, print, retail activations and new packaging, which rolls out throughout the season. A few of the spots also feature former players turned journalists, Marcus Allen and Jonathan Saunders.