Dr. Martens Celebrates Unique Wearers for 'Icons' Films

Dr. Martens celebrates the unique connections people forge with their boots in a new campaign by creative agency ACNE.

The campaign surfaces stories from a wide variety of Dr. Martens wearers from all over the world and all walks of life. 

After an extensive global community search, which included an open call and a deep dive into the brand’s social channels, ACNE shortlisted an eclectic cast of real Dr. Martens wearers to create a tapestry of personal stories, memories and anecdotes spearheaded by three ‘hero’ wearers: Elijah, Sarah and Jai. The stories range from individuals who are infatuated with the brand, having hundreds of pairs in every colour/style, to others who have worn the very same pair for years on end. 

This campaign is an honest reflection of all the diverse things that real people have done and experienced over the years with DMs on their feet. 

“Growing up in Camden market, working with DM's was a really special one. The passion and energy everyone brought to the process is really proof of how meaningful great products can be. The range of stories, adventures and lived experiences we tapped into was truly humbling and a joy to bring to screen.” Margot Bowman, Director.

“This campaign was about getting real stories from real wearers from all walks of life. We spoke to people about their own unique stories, with their Docs from all across the globe. It was an honour to celebrate just how many feet this iconic brand has been on over the years.” Tom Loveless, creative director, ACNE.

The first of the series features Elijah. Dj and Artist turned Creative mentor and pioneer. Working his way from music industry outsider to educator and expert and now teaching young creatives how to 'rebel against process' and forge their own unconventional paths into the music industry. He spoke to us about his connection with the iconic 1460 boot.

The second of the series features Sarah and her incredible connection to the original workshop shoe. The 1461. From marching her first pride on her own, to creating a safe space for the LGBTQIA+ community to thrive and becoming a voice for active change. The iconic timeless shoe has been at her feet throughout.

And lastly in the series we feature Jai, a performer who fuses her Asian traditions and heritage to create a unique style of dance and self-expression. Smashing down perceptions of her culture and shoving it in people’s faces. The perfect story for the Chelsea boot drenched in defiance, the 2976.