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Dr. Bjorn The Unicorn Searches For The Biggest Characters In Advertising

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JWT London and NABS send 'Unicorn' to interview individuals in the ad industry

Dr. Bjorn The Unicorn Searches For The Biggest Characters In Advertising

NABS has launched an agency-wide hunt to discover the biggest, quirkiest character in advertising with an equally unexpected campaign created by JWT London.

The search will began on Monday morning as NABS’ ‘Champion of Strange’, ‘Dr. Bjorn the unicorn’, a 2ft pony dressed as a unicorn, visits a selection of advertising agencies across London. Dr. Bjorn and his entourage will be on a mission to interview and discover the most wonderfully interesting and unusual individuals that grace the advertising industry.  The initiative is a teaser to NABS’s Stranger than Summer event later this year, which replaces its traditional Big Bash.


A Twitter campaign will support the hunt with those in adland encouraged to enter and nominate by using the Hashtag #StrangerthanSummer. Up for grabs are 2 tickets to the NABS Stranger than Summer event on 27th June.

Zoe Osmond, NABS CEO explains: “Advertising is full of wonderful quirky characters. It’s what helps make working in this industry far more interesting than many others. We believe they deserve to be recognised and applauded.  As the industry’s biggest part event this summer is going be rather strange, we wanted a fun way to launch our hunt for the figures that make our industry as creative as it is and Dr Bjorn our unicorn mascot is a great way of doing this.


JWT London created the campaign to highlight the theme of the annual NABS Big Bash event, this year reimagined as ‘Stranger than Summer’. This year’s event will include a host of strange and wonderful events including fairground rides, themed tents and performing artists; all encapsulating the festival theme. 


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NABS, Fri, 16 May 2014 15:59:56 GMT