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Dove Hair Therapy and Progressive Insurance Partner on Hair Assurance


The brands have teamed up to offer women a chance to receive protection against hair mishaps through Hair Assurance and encourage confident experimentation with styling

Dove Hair Therapy and Progressive Insurance Partner on Hair Assurance

The fear of a #HairFail is real – even for the bravest of stylers. With total views of the #HairFail hashtag on TikTok alone nearing one billion, hair experimentation is evident, but the virality of that 'oh no' moment has women second guessing their tresses.

Dove Hair Therapy offers superior care for women who ask for more of their hair. Inspired by the most potent skin care ingredients, Dove Hair Therapy formulations penetrate deep into weakened hair fibres to strengthen and nourish hair at a cellular level, so women can care for and protect their hair while they style it.

NEW Dove Hair Therapy Rescue & Protect system provides 10x stronger hair* against future breakage so women can style and experiment with confidence – and without the fear of damage.

To continue to encourage women to experiment with their hair confidently, Dove has teamed up with leading insurance provider Progressive on Hair Assurance, offering women the chance to win protection** from mishaps like a DIY bang trim gone wrong or an at-home boxed dye disaster.

"In addition to the incredible protection against daily styling damage offered through Dove Hair Therapy products, we are excited to be collaborating with Progressive to offer women the chance to win Hair Assurance. Through this partnership, we at Dove hope to empower women to ask more of their hair – without the fear of damage. As a leading insurance provider, a partnership with Progressive made sense because they value exceptional care and protection as much as we do at Dove," said Brian Critz, senior marketing director, Hair Care, at Unilever.

With Hair Assurance, women can leave their hair styling fears behind and confidently rock even the boldest of styles, because Dove and Progressive have them covered. 

  • From April 19th to April 26th, 2022, individuals can enter for a chance to get Hair Assurance.
  • Individuals are eligible to enter the sweepstakes with the purchase of any two Dove Hair Therapy products from Target, Walmart or Kroger (in store or online). [No purchase necessary; mail-in registration option available.]
  • To enter the sweepstakes with a qualifying Dove Hair Therapy purchase, upload a photo or screenshot of your Target, Walmart or Kroger receipt here
  • 2,000 individuals will be selected to redeem $100 via digital gift card that could be used towards their next salon visit.
  • On or around May 6th, 2022, winners will be selected and notified via email that they have won Hair Assurance, redeemable through December 31st, 2022.

"When Dove came to us with a promotion that was all about protection, we were all in," said Remi Kent, Progressive chief marketing officer. "We love Dove's support of women, real beauty, and their wholehearted belief that differences should be celebrated. Our core values are aligned which made it a natural fit."

For Official Rules, how to enter for free, and all additional details, visit here

*shampoo & conditioner system vs. a non-conditioning shampoo

**Hair Assurance is not an actual insurance product nor is it an endorsement of any insurance product or insurance company. Dove and its affiliates are not insurance agents, brokers, producers or insurers, and cannot provide advice concerning any actual insurance product or company.

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Categories: Beauty & Health, Hair care

Edelman US, Thu, 21 Apr 2022 08:42:38 GMT