Double W Worldwide, a creative collective has launched to give expert advice in the world of advertising, branding and media relations for tech brands aiming to improve the financial (fintech), physical and mental health (healthtech) of their customers.
The collective launches with two foundation clients, FitXR; the immersive exercise and fitness VR company behind BoxVR and British telecommunications company; Lebara, who aim to offer the best value SIM only service in the UK - where the agency will deliver strategic positioning to launch both brands into ATL media; starting with Lebara’s first national campaign this month.
Double W Worldwide is led by William Waldron, who will oversee the agency with his creative and strategic insight from the traditional advertising and branding world, allowing the agency to offer smart, strategic and creative thinking across all channels to deliver campaigns that are clear and deliver on their objectives. Laurence Bray, director of stature PR, joins as a board member and introduces an exclusive partnership with fintech and consumer agency, Stature PR, enhancing the news generation and media outreach.
William Waldron says: “As the world is currently adapting to new working practices, we believe our experience and offering will help our clients become hugely relevant and appealing in an ever-crowded marketplace without the big agency overheads. We have a proven track record in the fintech and healthtech sectors with smart, strategic and creative thinking with an agile approach to all our campaigns and understand this is key in building success.”
William, was recently a director with Creative Venture company Unltd_Inc, where they launched fintech brands such as Monese; the UK’s first mobile only current account and Trussle, the UK's top rated free online mortgage broker, both who raised considerable amounts of investment with strategic ATL campaigns. Waldron has previously worked at DDB Worldwide, Karmarama, and Crispin Porter + Bogusky. His career highlights include the launches of Monese, Trussle, the rebrand of PayPal and various Nintendo hardware products. In 2012 he co-created the UK’s first mainstream charitable beer, Two Fingers Brewing Co, raising over £100,000 for Prostate Cancer UK.
Double W Worldwide will invest 10% of profits every year into interesting emerging companies that fit their values and seek positive change for good.
Double W Worldwide are part creative agency, part consultancy and part investor. They have chosen to work with tech brands that aim to improve the financial, physical and mental health of their customers.