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Double silver for Grey Düsseldorf at EPICA

Awards and Events 0 Add to collection

Comedy Central project wins in non-interactive, interactive and billboard

Double silver for Grey Düsseldorf at EPICA

 

After winning a bronze Cannes lion this year, Grey Düsseldorf go one better at EPICA and scoop double silver for Comedy Central's, Non-interactive, interactive billboard.
 
 
 
Short explanation
 
Idea: For Comedy Central Comedy is everywhere. To promote their new relationship show “Happy Endings” we stepped out of TV right into a place where people meet randomly: a bus stop. We transformed it into a stage where we forged relationships between strangers; creating the world’s first non-interactive, interactive comedy.
 
Execution: When people appeared at the bus stop a Comedy Central scriptwriter started to write relationship jokes about them and uploaded it instantly into a speech or thought bubble above them. Online people also had the opportunity to write their own jokes and send them in real time via the Comedy Central Facebook page.
 
Results: We entertained passing pedestrians and created attention for the new show, it made people laugh online and offline and that was exactly what Comedy Central wanted.
 
Description
 
For Comedy Central Comedy is everywhere. Promotion of their new relationship show “Happy Endings”.
 
 
Agency (city): Grey Worldwide GmbH (Duesseldorf)
 
Creative Director(s): Mark Hendy, Neil Elliot
 
Copywriter(s): Thomas Voelker, Dominik Janning
 
Art Director(s): Alphons Conzen, Frederico Gasparian
 
Production Company (& City): Parasol Island (Duesseldorf)
 
Agency Producer(s): Claudia Jahn
 
Account Executive: Annette Debudej
 
Manager Business Development: Christoph Pietsch
 
Chief Creative Officer: Roland Vanoni, Andreas Henke, Sacha Reeb
 
Other: Peter Engel, Mathias Renner
 
Sales Manager New Media: Patrick Fischer (WallDecaux)
 
Product Manager Digital: Nadja Vogel (WallDecaux)
 
Cinematographer: Dirk Schlobohm
 
Speaker: Tom Zahner
 
Producer: Lena Breidenbach (Parasol Island)
 
Executive Producer: Philip Hansen (Parasol Island)
 
Edit: Sabrina Herten (Parasol Island)
 
Finishing: Stephan Krause (Parasol Island)
 
Audio Production: Studio Funk
 
Live Video Streaming: Code One
 
Design : The Product
 
Consulting : Alexander Tabaksmann (Tabaksmann Consulting)
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lbbonline.com, Tue, 27 Nov 2012 16:10:11 GMT