Double silver for Grey Düsseldorf at EPICA

After winning a bronze Cannes lion this year, Grey Düsseldorf go one better at EPICA and scoop double silver for Comedy Central's, Non-interactive, interactive billboard.

 

 

 

Short explanation

 

Idea: For Comedy Central Comedy is everywhere. To promote their new relationship show “Happy Endings” we stepped out of TV right into a place where people meet randomly: a bus stop. We transformed it into a stage where we forged relationships between strangers; creating the world’s first non-interactive, interactive comedy.

 

Execution: When people appeared at the bus stop a Comedy Central scriptwriter started to write relationship jokes about them and uploaded it instantly into a speech or thought bubble above them. Online people also had the opportunity to write their own jokes and send them in real time via the Comedy Central Facebook page.

 

Results: We entertained passing pedestrians and created attention for the new show, it made people laugh online and offline and that was exactly what Comedy Central wanted.

 

Description

 

For Comedy Central Comedy is everywhere. Promotion of their new relationship show “Happy Endings”.

 

 

Agency (city): Grey Worldwide GmbH (Duesseldorf)

 

Creative Director(s): Mark Hendy, Neil Elliot

 

Copywriter(s): Thomas Voelker, Dominik Janning

 

Art Director(s): Alphons Conzen, Frederico Gasparian

 

Production Company (& City): Parasol Island (Duesseldorf)

 

Agency Producer(s): Claudia Jahn

 

Account Executive: Annette Debudej

 

Manager Business Development: Christoph Pietsch

 

Chief Creative Officer: Roland Vanoni, Andreas Henke, Sacha Reeb

 

Other: Peter Engel, Mathias Renner

 

Sales Manager New Media: Patrick Fischer (WallDecaux)

 

Product Manager Digital: Nadja Vogel (WallDecaux)

 

Cinematographer: Dirk Schlobohm

 

Speaker: Tom Zahner

 

Producer: Lena Breidenbach (Parasol Island)

 

Executive Producer: Philip Hansen (Parasol Island)

 

Edit: Sabrina Herten (Parasol Island)

 

Finishing: Stephan Krause (Parasol Island)

 

Audio Production: Studio Funk

 

Live Video Streaming: Code One

 

Design : The Product

 

Consulting : Alexander Tabaksmann (Tabaksmann Consulting)