After winning a bronze Cannes lion this year, Grey Düsseldorf go one better at EPICA and scoop double silver for Comedy Central's, Non-interactive, interactive billboard.
Idea: For Comedy Central Comedy is everywhere. To promote their new relationship show “Happy Endings” we stepped out of TV right into a place where people meet randomly: a bus stop. We transformed it into a stage where we forged relationships between strangers; creating the world’s first non-interactive, interactive comedy.
Execution: When people appeared at the bus stop a Comedy Central scriptwriter started to write relationship jokes about them and uploaded it instantly into a speech or thought bubble above them. Online people also had the opportunity to write their own jokes and send them in real time via the Comedy Central Facebook page.
Results: We entertained passing pedestrians and created attention for the new show, it made people laugh online and offline and that was exactly what Comedy Central wanted.
For Comedy Central Comedy is everywhere. Promotion of their new relationship show “Happy Endings”.
Agency (city): Grey Worldwide GmbH (Duesseldorf)
Creative Director(s): Mark Hendy, Neil Elliot
Copywriter(s): Thomas Voelker, Dominik Janning
Art Director(s): Alphons Conzen, Frederico Gasparian
Production Company (& City): Parasol Island (Duesseldorf)
Agency Producer(s): Claudia Jahn
Account Executive: Annette Debudej
Manager Business Development: Christoph Pietsch
Chief Creative Officer: Roland Vanoni, Andreas Henke, Sacha Reeb
Other: Peter Engel, Mathias Renner
Sales Manager New Media: Patrick Fischer (WallDecaux)
Product Manager Digital: Nadja Vogel (WallDecaux)
Cinematographer: Dirk Schlobohm
Speaker: Tom Zahner
Producer: Lena Breidenbach (Parasol Island)
Executive Producer: Philip Hansen (Parasol Island)
Edit: Sabrina Herten (Parasol Island)
Finishing: Stephan Krause (Parasol Island)
Audio Production: Studio Funk
Live Video Streaming: Code One
Design : The Product
Consulting : Alexander Tabaksmann (Tabaksmann Consulting)