Created by Serviceplan Korea and Serviceplan Innovation DOT Mini is the world’s first smart media device for blind and visually impaired people
At the 65th Cannes Lions International Festival of Creativity, DOT Mini won a Gold Lion in Health & Wellness Tech, whilst the technical competence & progress behind the DOT Watch, Mini and upcoming Dot products & vision won a Gold in Innovation for technological development.
DOT Mini is the World’s first smart media device for blind and visually impaired people. Serviceplan Korea and Serviceplan Innovation are incubating DOT brand and Dot Mini’s concept and overall marketing consulting in partnership with the DOT Inc and cloudandco.
Dot CEO, Eric Kim expressed his delight saying: “We are so grateful to have achieved a great milestone once again. Thank you, Serviceplan, for working with us again to generate the best possible synergy. Dot will continue our journey to address those excluded from the ever-changing, innovative world that we are currently living in. We will also continue to work with Serviceplan to be more creatively engaged in the innovative world. Lastly, we would like to express special thanks to the KOICA CTS Team, for supporting the Dot Mini project as well as making the India and Kenya projects happen, and cloudandco, our wonderful partner, who helped us by creating an amazing design to go with the ground breaking product.”
Serviceplan Group Global CCO Alexander Schill commented: “We are thrilled that the latest milestone on the Dot journey has already been awarded 2 Gold Lions at
Cannes. Since Serviceplan embarked on this exploration with Dot and the world’s first Braille Smartwatch, they have been pushing the boundaries of technological innovation to give visually impaired people around the world the chance to use life-enhancing technology in their everyday life. And we at Serviceplan have seen the true power of Uber-creativity.”
Julie Kang, CEO of Serviceplan Korea added: “This is a strong proof that Dot’s technological ability has been combined with marketing consulting capability and creativity of Serviceplan. Serviceplan Korea will break stereotypes of advertising service model through a new and innovative approach. We will strengthen ourselves as Brand Incubating Agency that flexibly and integrally consults the areas where the brand is needed”