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Dos Equis' Most Interesting Man Spices Things Up for Cinco de Mayo

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Havas New York and Rattling Stick collaborate on stylish Spice Up Your Cinco spot

Dos Equis' Most Interesting Man Spices Things Up for Cinco de Mayo

This year, Cinco de Mayo finally falls on a Friday and Dos Equis is giving fans everywhere the tools they need to ignite their fiestas early. To celebrate 120 years of heritage and the Mexican spice of life, Dos Equis is challenging consumers 21+ to “Spice Up Your Cinco” and embrace the adventurous side of the holiday. 

On April 27th, fans in New York City will experience this year’s hottest Cinco de Mayo Party as Dos Equis brings “Spice Up Your Cinco” to life in a way only Dos Equis can. Inspired by the bold colours, flavours and unmistakable bustle of a Mexican street market, guests will be captivated by the sights, sounds, and tastes of a busy day spent at a market south of the border. To accentuate the brand’s 'Stay Thirsty' mindset and to continue to encourage our drinkers to seek interesting experiences, Dos Equis is enlisting legendary DJ Questlove to spin a fiery soundtrack for the night. Attendees will also have the chance to mingle with The Most Interesting Man in the World.

“Cinco de Mayo is the celebration of the year for Dos Equis as we share our heritage, the Mexican spice of life, and a real Mexican cerveza with our drinkers,” said Andrew Katz, VP of Marketing for Dos Equis. “There’s no better way to celebrate our 120th anniversary than bringing to life the elements of an authentic Mexican market and teaming up with DJ Questlove to bring the heat this Cinco de Mayo.” 

In the weeks leading up to Cinco de Mayo, Dos Equis is ensuring fans nationwide to have a spicy celebration by offering the chance to win daily prizes and a grand prize trip to Mexico, including an exclusive tour of the Dos Equis Brewery and vacation time in Cancun. Consumers can enter by texting XXCINCO to 88500 for a chance to win.

The Most Interesting Man in the World is also featured in a new English and Spanish campaign-themed commercials slated to run today through May. The spot features The Most Interesting Man daringly eating ghost peppers with ease, as he goes head-to-head against his helpless challenger.

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Audio Post Production: Sound Lounge

Executive Producer: Adrea Lavezzoli

Music Production: Beacon Street Music

Sound Design: Weston Fonger @ Yessian

Sound Engineer: Tom Jucarone


Edit Company: Work Editorial

Editor: Rich Orrick

Executive Producer: Jane Dilworth, Erica Thompson

Producer: Jamie Perritt

Post Production / VFX

2D Artist: Blake Druery, Yoon Kim, Heather Kennedy

CCO: Angus Kneale

Colourist: Tom Poole, Stefan Sonnenfeld @ Company 3

Post Production Company: The Mill

Producer: Clairellen Wallin

Colour Producer: Clare Movshon

2D Lead: Mikey Smith

Production Company

Director: Traktor

DOP: Tim Maurice Jones

Executive Producer: Joe Biggins, Jeff Shupe

Head of Production: Richard McIntosh

Producer: Paul Ure

Production Company: Rattling Stick

Production Designer: Tim Moen

Stylist: Liz Botes

Production Service

Executive Producer: Dale Kushner, Brin Kushner

Producer: Gail Warner

Production Service Company: AFS Productions

Creative Agency

Account Supervisor: Wendy Hu, Jenny Maughan

Business Affairs: Cathy Pitegoff

Business Manager: Deborah Steeg

Chief Content Officer: Vin Farrell

Chief Creative Officer: Toygar Bazarkaya

Creative Agency: Havas New York

Executive Creative Director: Keith Scott, Paul Johnson

Executive Producer: Jill Meschino

Group Account Directors: Chris Budden

Head of Content Production: Dave Evans, Sylvain Tron

Managing Director: Jon Dupuis

Planning Director: Elaine Purcell

President: Laura Maness

Producer: Alex Zubak

Social Strategist: Rachel Korenstein

Categories: Beers, Alcoholic Beverages

Havas US, Tue, 18 Apr 2017 13:58:56 GMT