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Doritos Teams with Joe Hart on Upcoming Penalty Shoot Out

07/04/2014
Advertising Agency
London, UK
525
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Players offered chance to take on England goalkeeper and star in the brand's next commercial

Doritos has partnered with Joe Hart to give snack-loving teams of mates across the country the extraordinary opportunity to compete for the chance to take a penalty against the No.1 goalkeeper. Eight teams of finalists will get to compete to be in the final two to take on Joe and experience the nail-biting moment that usually only professional footballers face, except there will be an additional twist of Mexican fun thrown in… The challenge will bring together teams of mates from across the country for the ultimate test of their penalty spot skills - but to make sure the pressure doesn’t get too much, teams will have help from the legendary Mariachi Doritos. Bringing their own Mexican flavour to the game, the band will dish up a host of distractions that the keeper will have to face as he attempts to save each shot. The two teams that reach the final will star alongside Hart in the new Doritos TV commercial, created by AMV BBDO, which will air across the UK on 24th May. 

The winning team that scores the most goals will also receive the ‘Ultimate Mates Football Trip’, offering the opportunity to live like a football superstar as they travel by private jet to some of Europe’s most exciting cities, receiving VIP treatment at exclusive clubs and hotels. Once entries close on 18th April, a judging panel will whittle applicants down to eight final teams who will score a place in the Doritos Penalty Shootout. To enter, entrants need to be over 18 and register at Doritos.co.uk by 18th April, uploading a video of them and their mates showing off their top football skills and tricks on the pitch.

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