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Doritos Are Back for Good


Campaign covers classic East 17 Christmas track

Doritos Are Back for Good


Today, Doritos is excited to announce that the UK’s favourite Mariachi band, Mariachi Doritos, are back to add a bit of Mexican fun to the festive season with a catchy version of East 17’s Christmas classic, ‘Stay Another Day’. The music video, starring the song’s writer Tony Mortimer, is available for all to enjoy on the Doritos Facebook page as a festive treat. 
Mariachi Doritos, stars of Doritos’ ‘For fun…Add a little Mexican’ campaign, brought fun to house parties across the UK this summer by performing their unique renditions of much-loved hits including, ‘Don’t You Want Me’ by Human League and ‘Love Machine’ by Girls Aloud. The band has now joined forces with Mortimer to get consumers in the party spirit. Swapping sunshine and sombreros for snowflakes and puffa jackets, the merry Mexicans have given the music video a festive Mariachi makeover. 
The star of the 90s ‘bad boy’ band, Tony Mortimer said: “Mariachi Doritos are great guys. It was really fun collaborating with them and giving our classic song a bit of a Mexican twist!”
Mariachi Doritos lead singer, Roberto Jimenez added: “We loved recording ‘Stay Another Day’ and adding our signature Mariachi sound to it. Hopefully this video will bring a little bit of Mexican fun to everyone this Christmas.”
The spoof music video is the next melodious instalment from Mariachi Doritos on their mission to make parties even better this festive season. Mariachi Doritos and East 17 fans needn’t wait any longer to watch the revamp of the Christmas classic.
What’s more, Mariachi Doritos cover of ‘Stay Another Day’ will be available as a downloadable single from 17th December on iTunes, so you can have a little bit of Mexican fun at the push of a button! All profits will go to Crisis, the national charity for single homeless people in support of their Crisis at Christmas campaign. 
Medium: (TV/Press/Poster) TV/ONLINE
What is the brief (in one line)? Drive awareness of Doritos around the Christmas sharing occasion
Project: Doritos Christmas
Client name & job title: Evrim Sen, Marketing Director
Adele Ward, Senior Brand Manager
Creative Agency: AMV BBDO
Copywriter: Mark Fairbanks, Prabs Wignarajah
Art Director: Thiago De Moraes, Jez Tribe
Agency Planner: Tom White
Agency Account Man: James Myers, Kristiana Grant
TV Producer: Angela Eleini, Robbie Kilgour
Media Agency: OMD
Media Planner: Dan Underwood
Production Company: H.S.I
Director: Olly Williams
Production Co. Producer: Gareth Thomas
Post-production Company: AMV LAB
Audio Post-production: AMV LAB
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Categories: Food

AMV BBDO, Mon, 10 Dec 2012 10:02:59 GMT