Doritos and Twitch Rivals Team up for Evolution of Doritos Bowl

Doritos is marking the end of a monster year in gaming with the staging of the Doritos Bowl, a multi-day, $250,000 tournament where Twitch community members and top streamers will compete with Call of Duty: Cold War Black Ops. 

This year’s Doritos Bowl builds on the success of the original event that was the 2018 Tempest Award winner in the gaming industry and watched by 60 million people. This year, Doritos is taking the competition to a whole new level with a first-of-its kind twist: the three-day tournament will feature the first-ever private lobby for a Twitch Rivals Warzone event, giving players the chance to compete against each other and Twitch’s top streamers to take home a portion of the $250,000 prize. 

The Doritos Bowl was developed in partnership with Dallas-based The Marketing Arm (TMA), an agency which specialises in creating cultural resonance for brands. TMA has been involved with Doritos gaming efforts all year, including the Call of Duty: Black Ops program that went live in October and the Disrupter Series that was launched in May in partnership with Twitch.

The Doritos Bowl has been timed to coincide with the recent release of Call of Duty: Cold War Black Ops.  It's a smart use of a gaming platform to reinforce Doritos' position as a brand rooted in next-level experiences and which believes there is boldness in everyone.

Fans can tune in on today from 5pm to 10pm EST.