Doritos Crackers are a new way to enjoy Doritos flavours and are a world first for the brand
Doritos is set to launch its new product, Doritos Crackers, into market with its 'Just Landed' campaign, created in collaboration with Clemenger BBDO, Sydney.
The integrated campaign shows the protagonist catapulting the new Doritos Crackers into existence here in Australia. The slingshot that is featured is designed to flow through to the instore retail campaign where the product lands on shelf.
Says Ben Coulson, chief creative officer, Clemenger BBDO Sydney: "This was a chance to tell the world that famous brand Doritos are bringing something new to the table. We were keen to keep the Doritos tone while (quite literally) launching this new product."
Says Alison Silver, brand manager, Doritos: "We are really excited to be bringing to the market a product and communication campaign that has been developed locally to meet Australian tastes."
This launch is set to be a big hit with young and hungry fans of Doritos who are on the hunt for a bold new snack, from a brand they know and love.