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Doremus+Co Agency Unveils Fresh Brand Transformation

14/10/2022
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American’s oldest B2B agency gets a new look

Award-winning business-to-business agency, Doremus+Co has unveiled a total brand transformation, including a new visual identity and website redesign to showcase a fresh, modern look at a time when B2B marketing creativity is in the spotlight. 

The reintroduction of +Co. in the logo treatment signifies the 119-year-old agency’s continued commitment to partnership and collaboration, while a colourful and distinct new type system was implemented across a redesigned website, agency swag and other collateral to instantly draw distinction from traditional B2B shops and convey that Doremus+Co is an agency that has always prioritised and invested in creativity as much as strategy. 

“With the creative identity process, we wanted to pay homage to our long history and reflect the modern world we live and work in,” said Paul Hirsch, president and chief creative officer of Doremus+Co. “The result for us is a brand image that gives a nod to our past but also represents our creative approach to helping connect B2B marketers to their customers - and their brand to their bottom line.”

The brand refresh, handled by Play Studio, features a graphic alphabet in orange, blue, gold and grey. Key design elements include, brand colours, a new Doremus logo and tagline ('Good Company for Complex Brands'), ABC diatype font, and the graphic alphabet. 

“The visual identity system honours our legacy while contemporising it with a playful sensibility that reflects our creative culture,” said Kelly Higgins, CMO of Doremus+Co. “With our new look, we’re celebrating the agency’s momentum and the fact that B2B creativity is increasingly being recognized as an important part of the advertising landscape.”

Doremus+Co was created in 1903 by Clarence Barron of The Wall Street Journal. While its early work was focused on creating “tombstone ads” for financial services companies, the agency has consistently reinvented itself to offer advertising and marketing services to help companies of all shapes and sizes adapt to cultural shifts, new technologies, and changing audiences. Its clients include LEGO Education, Office Depot, XPO Logistics and Shell. The agency, part of Omnicom Group, has offices in New York, San Francisco, London, Frankfurt, Hong Kong and Shanghai.

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