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Dopper Embarks on Global Movement Against Single-Use Plastic

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For this World Oceans Day, Dopper shares new films showing how simple everyday actions can help save our oceans
Dopper Embarks on Global Movement Against Single-Use Plastic
This World Oceans day, Dutch social enterprise Dopper released a film and mini-documentary series featuring individual wavemakers from around the globe, illustrating the power of individual change in the fight to save our oceans. The film and documentaries are part of the launch of a global movement, called the Dopper Wave, which urges organisations, companies, events and individuals to collectively pledge to ban single-use plastic water bottles - a small adjustment in our daily routines with a great impact: clean oceans.


The Wavemakers
The 90-second film created by Dopper’s in-house creative team alongside Chapter Amsterdam, features real-life wavemakers from around the world who, with simple, everyday actions, make a difference. From the likes of Lilly Platt, an 11-year old activist living in the Netherlands, Miss Donna-Ray Jones, a Drag Queen Entertainer who gives plastic a second life on stage, Paul Waye, a plogger hailing from the UK and Andre Kendall, an artist from Brooklyn. Everyone in the film pledges to fight the evil that’s called single-use plastic.


According to Jessica Stahl, creative director at Dopper, the team and Chapter explicitly sought to find and give these ocean warriors a platform: “We wanted to find people from all different backgrounds, ages and areas of the world, who each had a unique story in the way that they help protect our oceans from plastics. The common thread is that they are all simple, do-able things, to inspire and motivate others to follow suit. Starting as simply as possible, today, by pledging to ban single-use water bottles.”

The film is accompanied by a series of eight mini-documentaries, celebrating the diverse stories of the trailblazing wavemakers to show how anyone, anywhere can make a change. 


Stahl continues: “How many times have you been told that your individual actions don’t make a difference. That we need to wait for the government or someone higher up to intervene? Yes, the problem playing out in our oceans is huge, but our goal with these films and with the Dopper Wave movement is to change the perception of your own individual power in that problem. We are encouraging everyone to take ownership. To prove that together we can help save our oceans.”
 
The Dopper Wave
The film and mini-documentaries are part of a much larger campaign used to draw global attention to the plastic pollution problem on World Oceans Day. Which is clearly still very needed as one third of Britons, according to recent research commissioned by Dopper, still use a single-use plastic water bottle on a daily basis. Together with over 300 brand, retail and community partners across Europe, including the #1 Dutch e-tailer Bol.com, sustainable London fashion label House of Sunny, international eyewear brand Ace & Tate, fair trade chocolate brand Tony’s Chocolonely as well as body-positivity ambassador and ex-pro surfer Laura Crane, Dopper calls on everyone to join the Dopper Wave and by doing so, pledge to ban single-use water bottles and embrace drinking from the tap instead.

The integrated campaign also extends to retail displays in the largest supermarket-chain in The Netherlands, where shoppers are able to scan a QR code at the point of purchase to sign up for the movement and make their commitment. 

This movement is a logical step for Dopper, as for the last ten years they’ve been championing awareness and education projects around the reduction and problem of single-use plastics, and the plastic soup playing out in our oceans.

In participating, companies, organisations, events and individuals pledge to:
- Stop buying single-use water bottles
- Drink from the tap whenever possible
- Always remember to bring a reusable water bottle
- Inspire others to join the Dopper Wave too

Saving our oceans, together
The Wave is just getting started. And every drop counts. Want to join? Sign the pledge here.

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Categories: Environment, Corporate, Social and PSAs

lbbonline.com, Wed, 17 Jun 2020 14:49:49 GMT