The Martin Agency
Thu, 08 Sep 2022 07:23:19 GMT
DoorDash was founded nearly ten years ago with a big mission: to grow and empower local economies. While the world has certainly changed over the past decade, the brand’s unwavering commitment to that mission has remained the same.
To bring this mission to life, DoorDash is launching its newest, major brand platform: A Neighborhood of Good in Every Order. The brand platform aims to celebrate the people behind every order on DoorDash - from Dashers, to Merchants, to Consumers - and showcase that on DoorDash, every order placed creates a ripple effect of good in people’s lives, livelihoods, and neighbourhoods, from creating and sustaining jobs through Dashers and store employees, to keeping small businesses alive in the convenience economy.
The Martin Agency has launched new marketing and ad campaign that will run across TV, radio, and OOH. The campaign features a diverse mix of 15-second spots created to reframe ordinary, everyday orders and show how they empower the entire community. Each 15-second portraiture takes real, relatable scenarios paired with friendly, casual voiceovers to explain the economic truth of each order. So, the toilet paper and random impulse wine purchase from a pharmacy helps keep that pharmacy open while the pizza order helps create local jobs and extra cash for Dashers. These become quick snapshots of how everyday orders can contribute to the collective good of a neighbourhood.
As part of the brand platform launch and national campaign, DoorDash is also launching its Economic Impact Report, featuring new data on how the company supports small businesses, why Dashers choose to Dash, and why flexible work is critical as inflation continues to tighten budgets across the country. DoorDash’s Economic Impact Report highlights the economic activity generated by the platform, demonstrating the brand’s mission to empower local economies, and providing a tangible look at how the platform impacts merchants, consumers and the communities it serves.
Some highlights in the EIR: In 2021, DoorDash provided value and economic opportunity to 6.8 million people and supported $68.9 billion in U.S. GDP (larger than the economies of seven U.S. states) through its platform. Over 500,000 merchant partners were active on the DoorDash platform in the U.S. as of the end of 2021 and DoorDash drove over $25 billion in sales for its Marketplace merchants that year. Additionally, Dashers in the US contributed more than $18.7 billion to the U.S. GDP through their dashing income.
To further highlight DoorDash’s community impact, in November 2020, DoorDash announced a five-year, $200 million pledge to grow and empower local economies. These resources are dedicated towards Main Street Strong initiatives and directed by DoorDash in ongoing consultation with our Dasher Community Council, Voices from Dashers of Color Council, Restaurant Advisory Council and other community partners. Through the Main Street Strong Accelerator, we’ve worked to increase access to restaurant education to stabilize, adapt, and grow small businesses. Our newest initiative to empower local entrepreneurs is the DoorDash Accelerator for Local Goods, a program designed to uplift people of color, women, trans, and immigrant owned local consumer packaged goods businesses by providing them with resources to bring their products to market.
Categories: Food delivery platform, Retail and RestaurantsThe Martin Agency, Thu, 08 Sep 2022 07:23:19 GMT