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DoorDash Shines Spotlight on NFL Draft Picks in Spot Starring American Football Quarterback Desmond Ridder

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GUT's 'Dash to It' campaign features Desmond as he shares an unexpected yet prominent part of his journey

DoorDash Shines Spotlight on NFL Draft Picks in Spot Starring American Football Quarterback Desmond Ridder

Over the past two years alone, stories have emerged highlighting several professional athletes who have dashed while working towards their goals, including Zach Wilson, Sammis Reyes, Sam Cosmi, Innis Gaines, David Skinns, T.J. Sikkema, Peter Bayer, Alec Yoder and more, and this year alone, dozens of prospects from the 2022 professional football draft class have dashed on the DoorDash platform. 

The campaign, titled Dash to It, features prospect and American football quarterback, Desmond Ridder, as he shares the unexpected yet prominent part of his journey that helped him reach his professional dream, dashing on the DoorDash platform, which will air for the first time after he is drafted.

Ridder is featured in the new spot, as he makes several deliveries, juxtaposed with him spending time training, reflecting how the flexible scheduling dashing provides allows him to do both. 

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Client: DoorDash

Chief Marketing Officer: Kofi Amoo-Gottfried

Head of Brand Marketing: David Bornoff

Director, Brand Marketing: Emma Glazer

Senior Manager, Brand Marketing: Catherine Fagan

Executive Creative Director: Mariota Essery

Creative Director: Armando Samuels

Editorial Lead: Rachel Dady

Sr. Copywriter: Kirsten Smith

Director, Creative Studio: JT Pierce

Senior Manager, Business Leadership: Bianca Marcus

Brand Supervisor: Emery Barnes

Creative Strategist: Hannah Gulla

Agency Credits: GUT Agency

Anselmo Ramos: Co-Founder & Creative Chairman

Carmen Rodriguez: Managing Director, Global Chief Client Officer & Partner

Ricardo Casal: North America ECD & Global Partner

Juan Javier Peña Plaza: North America ECD & Global Partner

Bruno Acanfora: ECD

Ariel Abramovici: ECD

Andy Tamayo: Associate Creative Director

Alexander Allen: Associate Creative Director

Aurélie Diaz: Art Director

Tina Assadpour: Copywriter

Junia Parodi: Creative Manager

Vanessa Rodriguez: Project Manager

Joselyn Bickford: Group Account Director

Monique Beauchamp Estrella: Group Account Director

Diana Hernandez: Account Supervisor

Jack Cutler: Executive Producer

Alex Le Cras: Producer

Matias Candia: Group Strategy Director

Anastasia Lara: Senior Planner

Christian Pierre: Chief Digital Intelligence Officer

Rosa Cubas: Strategy Director, Social

Alexandra Velasco: Director of Communications

Tool Productions

Wes Walker : Director

Adam Litt : Head of Production

Nancy Hacohen : Managing Director

Laura Macauley : Sr Executive Producer

JP Mandarino : Producer

Brecht Vanthof : On set Photographer

Ethan Ravens : Social Videographer

Arcade Edit

Brad Waskewich: Editor

Paulo Miramontes : Assistant Editor

Joelle Graham : Assistant Editor

Crissy DeSimone : Executive Producer

Megan Dahlman : Producer


Matthias Müller : Composer


Matthew Miller : Sound Designer / Mixer

Ian Connie : Assistant Mixer

Susie Boyajan : Executive Producer

Cassie Underwood : Associate Producer


Adam Scott : Colorist

Jon Lazar : Color Producer


Michael Steinmann : Head of Production

Pat Murphy : Visual Effects Supervisor

Mark Melchior : Producer

Fed Saccone : Flame Artist

Genres: Storytelling

Categories: Food, Food Delivery Services

GUT, Tue, 03 May 2022 08:33:29 GMT