DoorDash and Jessica Biel Launch Back-to-School Bento-Style Lunches

Packing school lunches is hard. What do I pack? How much will it cost? Will my kid even eat it? These are just some of the thoughts going through parents minds the night before – or even the day-of Back-to-School. The struggle is real, and with summer winding down, three in five parents have reported being stressed just thinking about packing kids lunches. To help combat the chaos of Back-to-School, DoorDash has partnered with actress and parent Jessica Biel to create Grab & Go Bento, bento-inspired lunches that parents can order right to their doorstep just in time for Back-to-School.

As part of DoorDash’s latest back-to-school campaign, directed by Chromista’s Gavin Bellour in partnership with DoorDash’s in-house creative studio, Superette, DoorDash partnered with Jessica Biel to create a hilarious spot that will resonate with parents nationwide. The home-grown style spot titled, 'Triple Threat,' is an extension of Jessica’s endearing presence on social media and her authentic product endorsements shot in her home.

Launched today, DoorDash and Jessica Biel want to help ease families into the new routine with limited-edition, pre-packed lunches for the hectic first weeks back. Here’s how it works:

• For $25 ($15 for DashPass members with code BENTO10*), parents will receive a lunch kit of five lunches – that’s an entire school weeks’ worth! – of ready-made lunch options chock-full of both parent and kid-approved lunchtime favourites, created in partnership with Jessica Biel, and available while supplies last.
• DoorDash will donate five meals per purchase to the All Peoples Community Centre to aid in the organisation’s commitment to help children succeed at each stage of development.

That’s it! Sit back, relax, and enjoy what’s left of the summertime knowing that you’ve done your homework!

On working on the campaign, Gavin Bellour says, “Jessica is grounded, smart, and relatable, with a great sense of play and serious comedy chops. Mining the tone of the films was a lot of fun and, frankly, easy. She genuinely cares about this launch and helping families, so I simply wanted the film to build on her natural enthusiasm. We chose to add production value in a way that doesn’t call too much attention to itself and blend in an editing vocabulary borrowed from social media, which is something we’ve been playing with a lot at Chromista. It truly feels like we shot this at her home, which is what we were aiming for.”