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Doomsday Signs Directors Michael Parks Randa and LAMAR+NIK


The directors join for US representation

Doomsday Signs Directors Michael Parks Randa and LAMAR+NIK

L: Michael Parks Randa; R: LAMAR+NIK

LA-based leading production company Doomsday Entertainment tapped directing duo LAMAR+NIK, pronounced 'Lamar plus Nik' (Jesse Lamar High and Nik Harper) and director Michael Parks Randa for his first US commercial and music video representation. The signings mark Doomday’s continued endeavor to boost their directing roster with respected and culturally-impactful creators. 

Randa recently collaborated with 30 cross-country DPs during Covid-19 quarantine restrictions to helm the Delta Spirit video “How Bout It,” making nimble use of minimal resources to maximise the glimpse of the coronavirus’ impact in America. Long admired directors LAMAR+NIK have long crafted zeitgeist-capturing work for artists including The Shins and The Pixies, among many others.

Click HERE to view Randa’s reel.

Click HERE to view LAMAR+NIK’s reel.

“We are so excited to welcome Michael Parks Randa and LAMAR+NIK to our funky little family,” says Doomsday founder and executive producer Danielle Hinde. “I’ve been itching to return to our roots and foster more of the emerging generation of talented filmmakers--we’re thrilled to continue that tradition with these two. The moment I saw Randa’s music video 'How Bout It' for Delta Spirit, I instantly knew I wanted to work with him, and it got me excited about the possibility of music videos again, specifically in the midst of the shutdown. Doomsday has been familiar with LAMAR+NIK for some time now; they remind me of the music videos that inspired me to make them in the first place.”

Michael Parks Randa

Randa informs his work with his unique upbringing: raised on a farm in Massachusetts where his parents founded a school for disabled individuals, growing up with a unique perspective on the world around him as a result. He brings his drive to maximise representation and inclusivity into his music video work for artists including Rick Ross & Dave East, Mewithoutyou, Shovels & Rope and more. After years spent directing music videos, Michael wrote and directed 'Best Summer Ever', his feature film debut. An eight-song original inclusive musical, the film premiered at SXSW 2020 and was awarded the Special Jury Award for Screenwriting.

After receiving a BA in Film/Communications and Media Studies from Sacred Heart University, he freelance produced for top shops including ELEMENT, Genuine Interactive and Hill Holliday before branching out to direct and produce on his own. Doomsday marks his first US representation for commercial directing.


The design-oriented directing duo has maintained popularity by use of practical effects in their work, like melting down sets made of ice, one-takes, handmade props and other inventive solutions, amassing an oddly-specific European popularity even they can’t explain. The directors have helmed highly creative, often hand-crafted videos for almost a decade, fusing live action performance with animation for the likes of Lushlife, Samantha Crain and  Husbands. The duo's work often involves labour intensive analog techniques. Whether that's cutting out 5,566 stickers for The Shins or making 188 cardboard heads for Lushlife, their analog approach stands out in a world gone digital. 

Originally from Oklahoma City, the duo united in the suburban skating scene there, inspired by skate films and directors including Spike Jonze. After attending college, they made a name for themselves in their beloved home state and beyond on the merits of their ambitious DIY music videos, before striking out to garner international acclaim. Prior to Doomsday, they were represented by sixtwentysix.

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Press Kitchen, Tue, 28 Jul 2020 23:01:50 GMT