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Doomsday Entertainment Drops Music Video and NFT Collection for Haleek Maul’s ‘Verified’

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Production company collaborated with sister web3 creative tech studio DOOMSDAYX for the video

Doomsday Entertainment Drops Music Video and NFT Collection for Haleek Maul’s ‘Verified’

Leading production company Doomsday Entertainment goes global with Barbados-based artist Haleek Maul’s music video for his standout single ‘Verified’ feat. fellow Bajan artist Chiief Diin, directed by Gregory Ohrel. A first in NFT history, the music video was funded and produced by the NFT community in a novel collection launched in early January, executed by sister web3 creative tech studio DOOMSDAYX.

Ohrel follows Maul through a stunning visual polyptych of Barbados proper, where the social crossroad and nature collide in a day-to-night magical realist landscape of the island. The triumphant video is an ode to Haleek's love for his home country and the people of Barbados, in a groundbreaking achievement as among the largest music video productions on Bajan soil in the country's history. 

Executive produced by Danielle Hinde, Jason Cole and Eric Doak, Doomsday Entertainment brought an elevated level of production that presented aspiring Bajan filmmakers with an educational opportunity to see how the making of video of that scale and budget is executed. 

The production company behind music video phenoms including ‘This Is America’ and ‘Sad Day’ also collaborated with sister web3 creative tech studio DOOMSDAYX on the funding and community side of the music video. Buyers of January’s NFT collection directly funded the music video and in return received a collectible, producer credit, behind-the-scenes access, and perpetual governance stake over a treasury used for other projects and activations. Coinciding with the video's release, the single ‘Verified’ is also available widely on all streaming platforms after previously only being available via NFT marketplace Catalogue. 

In addition to DOOMSDAYX’s release of the music video this week, they auctioned off the music video as a one of one NFT, as well as 10 separate music video moments, in partnership with OpenSea. Click HERE to see the collection. 

DOOMSDAYX launched in January 2022 as a world-building company for musical artists to craft NFT experiences, crypto communities, and collectibles for fans. The DoomsdayX team, led by co-founders Danielle Hinde (Creative Founder) and Eric Doak (CEO), steers artists from short-term cash grabs to long-term strategies, intent on delivering value to their communities. Utilising web3 tools and technology, DOOMSDAYX strategies entail: learning and ideating with their clientele, educating them on NFTs and cryptocurrency prior to launch; planning their web3 presence and legal council, their entire concept package, go-to-market strategy, crypto community game plan; and building and launching all assets, including NFTs and tokens, smart contracts, immersive collections and more. 

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Presented by: DOOMSDAYX

Production Company: Doomsday Entertainment

Production Service Company: Parachute Film Studios

Director: Gregory Ohrel

Starring: Haleek Maul and Chiief Diin

Executive Producers: Danielle Hinde, Jason Cole, Eric Doak

Producers: Jason Cole, Danielle Hinde, Sanna Allsopp

Associate Producers: DOOMSDAYX Collective, Leszek Regina Bartczak, Yulia Zadachenkova, 1INVISIBLE.ETH

Doomsday Ent. Staff Producer: Laney Camenga

PM: Monica King

Production Coordinator: Amleya Clarke

1st AD: Erik Mateo

2nd AD: Tania Hosier

2nd 2nd AD: Paula Mascoll

Director of Photography: Logan Triplett

1st AC: Michael Lemnitzer

2nd AC: Ari Daniel

3rd AC: Annika Millington

Steadicam: Renard Cheren Jr.

DIT: Amory Alleyne

Drone Op: Daniel Small

Drone PA: Damario Hinds

Playback Op: Travis Springer

BTS: Jaryd Niles Morris, Kenny St. Cyr

Key Grip/Gaffer: Roger Moore

Best Boy-Grip: Ronald Clarke

Grip: Bruce Batson

Grip: Husani Weithers

Best Boy-Electric: Marcus Whittaker

Electric: Michael Archer

Grip PA: Matthew Parris

Grip PA: Jeremy Goodridge

Art Director: Jonny Wells

Set Decorator: Kate Laverty

Prop/Art Assistants: Matt Dean, Chantel Graham

Stylist: Katrina Brathwaite

Stylist Assistant: Lia Gajadhar

MUA: Mandy Hoyos-Cummins

MUA Assistant: Andrea Cumberbatch

Hair Stylist: Ta-shasher Mayers

Haleek’s Personal Hairstylist: Sarah

Casting Director (Remote): Andrea Allan

Casting Coordinators: Shakiera White, Janelle Walcott

Choreographer: Aisha Commisiong

Key Safety, Stunts and Rigging: Robin Earle

Assistant Safety Coordinator: Paula Mascoll

Location Manager: Rahmat Jn-Pierre

Head PA and Airport Liaison: Rhema Reid

PA: Sapphire Charlemagne-Gittens

PA: Danny Ward

Editing Company: Sunset Edit

Editor: Cami Starkman

VFX Company: Mathematic

VFX Supervisor: Thomas Nautin

Colorist: Dante Pasquinelli (Ethos)

Sound Mix: Unbridled Sound

Categories: Music video, Short Films and Music Videos

Press Kitchen, Mon, 25 Apr 2022 16:37:51 GMT