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Don't Wait to See How the Earth Gets Old with Greenpeace Russia's EarthApp

The Sustainability Channel 983 Add to collection

Isobar Moscow responds to the recent FaceApp obsession by showing what will happen to our planet if the climate emergency continues

Don't Wait to See How the Earth Gets Old with Greenpeace Russia's EarthApp

As FaceApp raises privacy concerns, Greenpeace Russia has decided to raise awareness about another important issue: the climate emergency. Working together with Isobar Moscow, Greenpeace has posted a series of Instagram carousels that depict how most beautiful places on the planet are going to look like if we do nothing about the climate crisis.

In the first post of three, Russian "second capital" St. Petersburg has been flooded with the waters of the Neva river. The initiative has gained attention of many influencers inside and outside Instagram. Many have shared the posts, inviting their followers to join the Greenpeace movement against the climate emergency.

"Scientists have agreed long ago that human actions are to blame for the modern climate change," says Polina Karkina, Greenpeace Russia coordinator for climate and energy. "Humanity burns coal, oil and gas, that leads to the release of greenhouse gas. With these uncontrolled bursts we've turned the atmosphere into a trash yard. Its thin balance is broken, and the climate that was good for living becomes hostile to us and all forms of life around us. We need to spread the word that humanity is on the brink of catastrophe. And changes may come only if we stop acting like there's no tomorrow."

Diana Volkova, creative at Isobar Moscow adds: "Climate change gets harder and harder to ignore: we see how the weather changes, how ecosystems more become unstable. And when users post their "oldified" faces, a question appears: what is going to be around us by that moment? How the world changes when we look like our portraits from FaceApp? We've tried to show answers to these questions in our posts, to raise awareness and call to action against climate change. We don't have that much time, but we still have it. Time to act now!"

The campaign started launched today and will last for a week.

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Creative Agency

Creative Agency: Isobar Moscow

Creatives: Diana Volkova

Art Director: Egor Antuhov (Senior Design)

Creative Director: Andrey Donov

Design director: Andrey Tron

Creative Group Head: Anastasia Zaramenskaya


Advertiser: Greenpeace

Digital Project Manager: Alexandra Surina

Project Manager: Sofya Feoktistova (Social Networks)

Project Coordinator: Polina Karkina (Climate and Energy Projects)

Press Office Manager: Anna Kosnikovskaya

Unit Head: Vladimir Chuprov (Energy Unit)

Genres: Visual VFX

Categories: Environment, Corporate, Social and PSAs

Dentsu Creative UK, Fri, 19 Jul 2019 15:36:14 GMT