Don't Text Your Ex, Text Trojan Condoms Instead

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72andSunny New York shows staying home in a global pandemic is sexy with emoji campaign
Don't Text Your Ex, Text Trojan Condoms Instead

In March, New York City’s Health Department released a Sex and Coronavirus Disease Guideline. Inspired by these guidelines, Trojan Condoms is asking everyone to take a moment and ‘Sexplore at Home With Confidence.’ The campaign, made in partnership with creative agency, 72andSunny New York aims to show that staying at home can still be sexy. 

Yet in quarantine – people get lonely. It’s late. They may be tempted to text their ex during these isolated times. DO NOT.

Trojan Condoms urges individuals to slide into their Twitter DMs with the 🍆 emoji to receive a free Trojan Brand Condoms Personal Lubricant or Vibrator (chosen at random) to help resist the urge to leave home and provide some self-love during these hard times. Vibrators and lube will be given away on a first come first served basis, while supplies last.


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Brand: Trojan Brand Condoms

Creative Agency: 72andSunny New York

Social Agency: Razorfish

Media Agency: Wavemaker

PR Agency: Edelman

Categories: Sexual Health, Corporate, Social and PSAs

72andSunny NY, 4 months ago