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Don't Text & Drive Documentary from Werner Herzog

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For BBDO NY's 'It Can Wait' campaign

Don't Text & Drive Documentary from Werner Herzog

Acclaimed filmmaker Werner Herzog has directed documentary film, “From One Second to the Next”, on behalf of the “It Can Wait” don’t text and drive campaign that was launched by AT&T and is now being supported by the four major wireless carriers:  AT&T, Sprint, T-Mobile and Verizon.

The film tells the stories of four people’s lives that have been impacted by someone who was texting while driving.  It’s scheduled to have its premiere this evening in LA. The film is now posted to the campaign’s website (below) where viewers can also take the pledge to never text and drive:


See the synopses of the stories being told below.

Xzavier Davis Bilbo (Milwaukee)

Xzavier and his sister were crossing a street near their home in Milwaukee, Wisconsin in October, 2010.

They looked both ways before crossing a street but unfortunately a young driver passed through a stop sign when texting while driving.  Xzavier was hit and the vehicle dragged him for more than 20 ft.

Xzavier is paralyzed below his diaphragm, with only limited use of his arms and hands.  He must use a ventilator to breath.

Reggie Shaw (Logan, UT)

Driving a Tahoe in Utah, Reggie crossed the center line and ended up in the oncoming traffic lane. He hit and killed Jim Furfaro and Keith O’Dell – two scientists - as they were on their way to work on September 22, 2006.

Shaw went to jail for 30 days and did community service. He also spoke to Utah lawmakers to pass a texting and driving law. The new law penalizes a texting driver who causes a fatality as harshly as a drunken driver who kills someone. Offenders can now face up to 15 years in prison.

Debbie Drewniak (Burlington, VT)

Debbie was taking her dog out for one last walk before bedtime in her own front yard when Emma Vieira veered off the road while texting.  She put Debbie in a coma for four months & left her severely disabled. Debbie’s sister and brother now care for her.  Debbie’s beloved dog was killed in the crash.

Emma was sentenced to 30 days and has expressed regret, but would not agree to be filmed as part of this documentary.

Chandler Gerber (Bluffton, Indiana)

In April 2012, Chandler was texting while driving when he ran into a horse-drawn carriage carrying an entire Amish family.  He killed three children and severely injured two other people. One of the victims was a 3-year old child. The victim’s father has reached out to Chandler forgiving him for the accident.  Not long after the accident, Chandler became a father himself.



Agency:                                    BBDO New York
Client:                                       AT&T
Title:                                         “From One Second to the Next”

Chief Creative Officer:              David Lubars
Executive Creative Director:     Erik Fahrenkopf
Executive Creative Director:     LP Tremblay
CD/Copywriter:                        Peter Albores
CD/Art Director:                       Hunter Fine
Group Executive Producer:       Julie Collins
Producer:                                 George Sholley
Executive Music Producer:        Melissa Chester

Production Company:               Saville Productions
Executive Producer:                  Rupert Maconick
Line Producer:                          Cliff Schumacher

Director:                                   Werner Herzog

Director of Photography:          Peter Zeitlinger

Music Composer:                      Mark Degli Antoni

Edit House:                               Rock Paper Scissors
Executive Producer:                  Eve Kornblum
Producer:                                 Melanie Gagliano
Producer:                                 Toby Louie
Editor:                                      Joe Bini

Visual Effects House:                 Company 3
Colorist:                                    Stefan Sonnenfeld

Audio:                                      POP Sound
Audio Engineer:                        Zac Fisher
Executive Producer:                  Susie Boyajan

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BBDO New York, Fri, 09 Aug 2013 15:14:40 GMT